About the position
As the Director of Community Marketing at American Senior Communities, you will play a crucial role in providing pertinent information about our services to potential customers. Your responsibilities will include identifying and developing new business relationships and referral sources, supporting multiple community marketing efforts, and implementing a marketing plan to enhance the growth of our ASC communities. You will also serve on community organizations and boards, maintain market-specific knowledge, and communicate industry trends to the appropriate ASC communities. Additionally, you will monitor and achieve marketing budgets, track results, and prepare reporting tools accurately and timely. Your participation in daily team meetings will be essential to alert staff members of projected sales calls and upcoming events. You will be expected to understand the company's service lines and comply with privacy practices and procedures, demonstrating teamwork and regular attendance to ensure quality care and services.
Responsibilities
- Provides appropriate and pertinent information regarding American Senior Communities services to potential customers
- Identifies and develops growth of new business relationships, referral sources and global professional referrals
- Identifies professional market contacts and communicates to the appropriate marketing directors
- Supports multiple community marketing efforts
- Develops and implements a marketing plan to support multiple ASC communities
- Serves as a member on community organizations and boards
- Maintains market specific knowledge and updates including competitors and other senior healthcare organizations
- Communicates knowledge of community and industry trends to appropriate ASC communities
- Monitors and achieves appropriate admission/marketing budgets and tracks results
- Monitors trends for inquiry, admissions, census, closing and denials
- Consistently prepares and submits reporting tools accurately and timely
- Actively participates in daily team meetings to alert appropriate staff members of projected sales calls and upcoming events
- Understands the company's service lines specific to individual properties
- Maintains a working knowledge of property and industry trends, legislative and regulatory issues
- Complies with the company's privacy practices and procedures related to resident and employee records and all state and federal privacy laws including HIPAA
- Complies with and adheres to the appropriate use of Personal Protective Equipment (PPE)
- Demonstrates teamwork and prompt and regular attendance to work
- Demonstrates C.A.R.E. values to our residents, family members, customers and staff
Requirements
- Bachelor's degree or equivalent in a healthcare related field preferred
- Minimum of three-years of experience in a role evaluating admissions to post-acute care settings
- Minimum of two-years of sales experience in a healthcare setting
Benefits
- Top competitive market wages
- Paid Time Off (PTO), holiday pay and opportunities to earn additional PTO
- Access a portion of your earned wages before payday with PayActiv
- Paid training, skills certification & career development support
- Medical, vision & dental insurance with Telehealth option
- Medical and dependent flexible spending accounts
- 401(k) retirement plan options
- Lucrative employee referral bonus program
- Tuition reimbursement and certification reimbursement
- Continued education opportunities through Purdue Global & O2NE scholarship program
- Employee assistance program & wellness support
- Retail, food & entertainment discounts and so much more
