Director of Content Marketing

About the position

PG Forsta is seeking a Director of Content Marketing to lead the development and execution of our content marketing strategy. This pivotal role will be responsible for creating compelling content aligned with product launches, campaigns, and business objectives. The ideal candidate will have a passion for storytelling, a proven ability to manage content teams, and expertise in creating both long-form and short-form assets that resonate with target audiences. To work #bettertogether, we operate with a hybrid working model. For those near a hub location, we gather in our office locations three days a week (Tuesday, Wednesday, Thursday). For the remaining days, we work from home.

Responsibilities

• Design and implement a comprehensive content strategy to support product launches and marketing campaigns.
• Ensure all content aligns with PG Forsta's product messaging and campaign goals.
• Develop and maintain a content style guide to ensure brand consistency across all business units.
• Lead the creation of a diverse range of content assets, including long-form content: Web pages, webinars, blog articles, white papers, video scripts, case studies, product emails and sales sequences.
• Lead the creation of a diverse range of content assets, including short-form content: Product teasers, campaign taglines, and infographics.
• Collaborate with product marketing, digital marketing, and sales teams to ensure content meets business needs and resonates with target audiences.
• Incorporate SEO best practices into content to maximize reach and engagement.
• Lead, mentor, and manage a team of 4 content writers, fostering a culture of creativity and accountability.
• Provide coaching, feedback, and development opportunities to build a high-performing team.
• Oversee workload management to ensure timely delivery of content assets.
• Develop and manage a comprehensive content calendar to support product launches and marketing campaigns.
• Partner with product marketing and digital marketing to align content deliverables with campaign timelines and milestones.
• Ensure the timely and accurate delivery of content assets across all channels.
• Act as a steward for content strategy consistency across all business units.
• Collaborate with cross-functional teams to ensure cohesive messaging and brand alignment in all marketing efforts.
• Track and analyze content performance metrics to measure the effectiveness of the content strategy.
• Use data-driven insights to refine content approaches and inform future content development.
• Stay up-to-date on industry trends and best practices to continuously innovate PG Forsta's content marketing efforts.

Requirements

• 8+ years of experience in content marketing, with at least 3 years in a leadership role.
• Proven ability to develop and execute content strategies that drive engagement and support business goals.
• Exceptional writing, editing, and storytelling skills.
• Experience creating both long-form and short-form content assets across various channels.
• Strong project management skills, including the ability to manage multiple priorities and deadlines.
• Experience managing and mentoring content teams.
• Familiarity with content performance analytics and SEO best practices.

Nice-to-haves

• Experience in SaaS or technology industries.
• Knowledge of product marketing principles and strategies.
• Proficiency with competitive and sales enablement tools such as Klue and HighSpot.

Benefits

• Competitive salary ranging from $120,000 to $150,000.
• Discretionary bonus or commission tied to achieved results.
• Comprehensive benefits package.