Director of Digital Experience and Web
About The Position
The Director of Digital Experience and Web is responsible for the strategy, performance, and evolution of the company’s pre-login digital experience as a key foundation for engagement, conversion, and brand expression. This role is accountable for both the experience strategy and platform stewardship of WordPress, ensuring the site is scalable, performant, and optimized to support marketing and business outcomes. This role leads a small, high-performing team and provides strategic oversight of paid media programs to ensure traffic acquisition, messaging, and on-site experience are tightly aligned.
Requirements
- 8–10+ years of experience in web, digital experience, or digital marketing roles, including 5+ years of direct ownership of WordPress websites.
- Strong background in pre-login website strategy and UX.
- Experience managing agencies, developers, and vendors supporting WordPress development and maintenance.
- Experience overseeing paid media performance with accountability for KPIs and ROI.
- Strong analytical, communication, and stakeholder management skills.
- Comfort operating as both a strategic leader and an operational owner.
- Experience with performance optimization, SEO best practices, and knowledgeable about the impact of LLMs on web and search strategies.
Responsibilities
- Own the end-to-end pre-login experience across corporate websites, from information architecture and UX to content presentation and conversion paths.
- Serve as the business and strategic owner of the WordPress instance, including platform roadmap, governance, and prioritization.
- Define and enforce standards for WordPress templates, components, plugins, content models, and page creation to ensure consistency and quality.
- Oversee site structure, navigation, taxonomy, and content workflows
- Define and execute the website strategy and roadmap aligned to brand, audience needs, and commercial priorities.
- Own KPIs for web performance, including engagement, conversion rates, lead quality, and pipeline contribution.
- Provide stakeholders with insights into user behavior and performance as well as optimization plans.
- Provide strategic oversight and performance accountability for paid media programs.
- Own paid media KPIs, budget oversight, and ROI measurement
- Establish cross functional operating models, workflows, and governance to balance speed, quality, and risk management.
Benefits
- 15 vacation days per year (increases with tenure; carryover allowed)
- 10 paid sick days per year
- 1 week paid new parenting leave
- Flexible work options (remote, part-time, flexible hours)
- Health, dental, vision, and paramedical coverage for you and your family
- $1,600 annual healthcare spending account
- Employee Assistance Program for counseling and support
- Best Doctors medical second opinions
- Life, AD&D, and long-term disability insurance
- Retirement savings plan with company match (up to 4% of salary)
- $75/month technology allowance for home office or phone expenses
- Company-paid cell phone plan
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
