Director of eCommerce & Conversion

Integrated Power Services

About The Position

IPS is built on a foundation of strong leadership, guided by our shared values of safety, accountability, integrity, teamwork, entrepreneurial spirit, and customer-focus. As a senior leader at IPS, you’ll be able to shape strategic initiatives, inspire teams, and influence the future of our organization. We are looking for servant leaders who are action-oriented and committed to delivering unmatched customer and employee experiences. Your leadership will drive transformative projects, redefine industry standards, and leave a lasting legacy. At IPS, you’ll find a platform for high potential growth, competitive compensation, and the opportunity to make a meaningful impact. If you’re ready to lead with vision and inspire innovation, apply now and become a key player in our journey to redefine success! The Director of eCommerce & Conversion is responsible for IPS Power Management’s eCommerce platform as a growth and revenue engine. This role is accountable for search engine marketing & optimization, conversion performance, online-generated pipeline, and revenue contribution. The role ensures the website drives measurable commercial outcomes through disciplined execution, testing, analytics, and third-party management.

Requirements

5+ years’ experience leading eCommerce or digital growth in B2B, industrial, or services environments related to Power Distribution Equipment or B2B business of similar complexity.
Must have a strong background in search engine optimization, conversion optimization, analytics, and performance measurement with proven ability to manage agencies and contractors with accountability.
Excels operating in a lean, outcome-driven environment with strong commercial judgment and ability to prioritize for impact.
Ability to partner cross-functionally and driving outcomes with an owner’s mindset.
Ownership mindset
Bias for action
Data-driven decision making
Comfort with business acumen
Clear communicator with executive presence

Responsibilities

End-to-end accountability for eCommerce performance, including search engine marketing and optimization, conversion rate, quote volume, online-generated pipeline, and revenue contribution
Leadership of the digital growth roadmap, including setting priorities for site optimization, testing, and enhancements based on commercial impact
Accountability for all third-party partners, including selection, management, and performance oversight of CRO, analytics, platform, and paid media providers
Leadership of conversion optimization efforts through funnel diagnostics, A/B testing, and continuous improvement to reduce friction and improve performance
Direction of platform priorities, including product, service, SKU, and pricing presentation, in partnership with the Product Manager and Price Desk
Integration of eCommerce with Sales process and team. Define handoff rules, response expectations, CRM visibility, and feedback loops to ensure online demand converts to revenue
Partner with IT as a product owner. Set requirements and priorities for ERP, CRM, and quoting integrations while ensuring eCommerce retains roadmap control
Establish performance transparency by defining key metrics covering traffic quality, conversion, pipeline creation, revenue contribution, and friction points
Define and execute the eCommerce growth strategy aligned with PMD objectives.
Own the weekly, monthly, and quarterly operating cadence.
Translate insights into prioritized actions with measurable financial impact.
Ensure speed of execution and avoid consensus-driven delays
Protect focus on outcomes over activity
Scale the model across PMD once ROI is proven