Director of Events & In-Venue Experience

Rally House•Miami, KS

4d•$125,000 - $175,000

About The Position

The Director of Events & In-Venue Experience leads Rally House’s live retail strategy across stadiums, event venues, pop-ups, and specialty activations nationwide. This role owns the planning, financial performance, partner relationships, and operational execution of all in-venue retail. The Director builds scalable programs, partners cross-functionally to ensure consistent execution, and drives revenue growth while enhancing the fan experience.

Requirements

Ability to build scalable operational models across diverse markets and venue types
Deep understanding of retail execution in high-traffic, high-variability environments
Financial and analytical acumen to evaluate performance, forecast demand, and guide investment decisions
Strong relationship leadership with internal partners and external stakeholders
Strong strategic mindset with the ability to connect venue operations to enterprise growth
8–12+ years of experience in retail operations, venue retail, or multi-unit leadership
Proven success leading event, stadium, or temporary retail environments at scale
Demonstrated P&L ownership and experience building scalable operational programs
Experience managing cross-functional initiatives and external partnerships

Nice To Haves

Bachelor’s degree in Business, Operations, Marketing, or related field preferred

Responsibilities

Venue Strategy & Business Ownership Define and lead Rally House’s in-venue retail strategy, ensuring alignment with revenue growth, brand visibility, and market expansion goals Evaluate venue opportunities, partnerships, and acquisitions to determine operational readiness, ROI potential, and long-term scalability Establish standards for how Rally House operates across venues, ensuring consistency while honoring the unique traditions of each location
Financial Performance & Planning Own venue-level P&L performance, including revenue growth, labor productivity, inventory efficiency, and expense control Oversee forecasting and budgeting for event product, staffing, and operational needs Develop reporting dashboards and performance reviews that guide investment decisions and operational improvements
Operational Execution & Scalability Oversee planning and execution of venue activations from pre-event preparation through post-event analysis Build scalable playbooks for merchandising, staffing, logistics, inventory flow, and technology use across venues Lead the pilot-to-scale process for new venue formats, ensuring successful integration into the broader retail organization Align internal teams and external partners around shared goals, timelines, and execution expectations Lead post-event reviews and continuous improvement initiatives to refine future execution
Merchandising & Fan Experience Partner with buying teams to develop event-specific assortments that reflect local traditions, fan preferences, and revenue opportunities Establish standards for fixture layouts, merchandising flow, and in-venue presentation before, during, and after events Drive continuous improvement in the in-venue retail experience to maximize conversion, speed, and engagement
Field Leadership & Talent Development Partner with District Managers and Regional Directors to ensure venues are staffed with trained, high-performing teams Establish training, communication, and execution standards that enable consistent results across markets Develop leadership capability within venue teams to support expansion into new locations