About the position
Tabs is looking for a scrappy, strategic, and data-driven Growth Marketing Leader to own pipeline generation and accelerate our go-to-market motion. You’ll lead demand strategy across performance marketing, ABM, and events—experimenting quickly, doubling down on what works, and helping us scale revenue. You’ll report to the VP of Marketing and work closely with sales, RevOps, and product marketing. If you’re excited by the challenge of building a growth engine from the ground up, and want to play a key role in defining how modern finance teams discover and adopt AI-native tools, we’d love to meet you.
Responsibilities
- Own the end-to-end strategy for growing qualified pipeline across all our own and paid channels, continually optimizing for conversion rates, CPL, and testing new copy, campaigns, and initiatives.
- Build and execute ABM programs targeting priority segments and accounts; partner with sales to fuel outbound with the right content, campaigns, and signals.
- Manage all our paid channels (LinkedIn, Google, G2, etc) to drive high-intent leads and pipeline.
- Lead event strategy and execution, including executive dinners, trade shows, and sponsored meetups—owning invite strategy, pipeline goals, and follow-up.
- Own our website as a performance channel, optimizing for conversion, experimenting with messaging, shipping new lead gen assets, and scaling what works.
- Define key growth metrics and track channel performance and ROI across the funnel.
Requirements
- 8+ years of B2B growth or demand gen experience, ideally at a SaaS startup.
- Experience building or scaling ABM and paid acquisition programs that contributed directly to pipeline.
- Comfortable setting strategy and rolling up your sleeves to run ads, write copy, or plan an event.
- Ability to work closely with sales and build systems that connect the dots between marketing activity and closed revenue.
Nice-to-haves
- Experience in fintech or marketing to CFOs or Controllers.
- Led growth at a Series A or B company.
- Used AI in your growth stack or built campaigns around AI-native products.
