Director of Growth Marketing — $0 Healthcare for You and Your Entire Family

Redirect Health•Phoenix, AZ

7h•$100,000

About The Position

Director of Growth Marketing exists to scale awareness, acquisition, and engagement so more people can access affordable, high-quality healthcare. In this role, you will: Serve members, prospective members, and internal teams by driving sustainable growth through data-driven marketing Be responsible for paid acquisition performance, full-funnel optimization, and marketing efficiency Directly impact Redirect Health’s mission by increasing access to healthcare while improving cost transparency and ROI This is a strategic and hands-on role for someone who: Enjoys analyzing data, testing ideas, and turning insights into action Takes ownership and follows through Wants their work to have real-world impact on people’s health and financial well-being

Requirements

7+ years of experience in performance marketing, growth, or demand generation (B2C or B2B2C preferred).
Proven success scaling paid acquisition at $100K+/month spend.
Expertise with Meta and Google Ads, funnel analytics, and marketing automation (HubSpot preferred).
Deep understanding of attribution, ROAS modeling, and data-driven decision-making.
Experience leading cross-functional teams and collaborating across departments.
Strong communication, analytical, and leadership skills.

Nice To Haves

Experience in healthcare, insurance, or subscription models is a plus.

Responsibilities

Own: Paid acquisition strategy across Meta, Google, and emerging platforms, managing a ~$100K/month budget
Support: Full-funnel growth initiatives across traffic, conversion, nurture, and sales enablement
Collaborate with: Product, Sales, Customer Success, and Marketing Operations to ensure aligned messaging and accurate attribution
Improve: Visibility into CAC, LTV, ROAS, and funnel performance through clear, actionable dashboards
Advocate for: A data-driven, customer-first approach that balances growth, efficiency, and long-term value