About the position
At Grata, we expect you to run account-based marketing programs that engage both known and unknown target accounts through coordinated, multi-channel campaigns. You'll partner closely with Commercial, Marketing, and Operations teams to deliver seamless, intent-driven experiences. You will own the website strategy and roadmap, including design, UX, content strategy, and conversion optimization. Lead our partnership with our growth agency, managing the project roadmap. Additionally, you will lead our SEO strategy by conducting regular website audits, competitor analyses, and keyword research. Collaborate with the Content & Research team to ensure our organic content drives meaningful traffic and pipeline. You will manage paid media channels including Google, LinkedIn, Meta, and Display, ensuring efficient spend while maximizing pipeline contribution and lead quality. Build and scale the Growth Marketing team, mentoring our current Growth Marketing Associate and growing the team as the function scales. Finally, partner cross-functionally with Product Growth, Community, Content, Commercial, and Revenue Operations to deliver cohesive go-to-market execution.
Responsibilities
- Run account-based marketing programs that engage both known and unknown target accounts through coordinated, multi-channel campaigns.
- Own the website strategy and roadmap, including design, UX, content strategy, and conversion optimization.
- Lead partnership with growth agency, managing the project roadmap.
- Lead SEO strategy by conducting regular website audits, competitor analyses, and keyword research.
- Collaborate with the Content & Research team to ensure organic content drives meaningful traffic and pipeline.
- Manage paid media channels including Google, LinkedIn, Meta, and Display.
- Ensure efficient spend while maximizing pipeline contribution and lead quality.
- Build and scale the Growth Marketing team.
- Mentor current Growth Marketing Associate and grow the team as the function scales.
- Partner cross-functionally with Product Growth, Community, Content, Commercial, and Revenue Operations.
Requirements
- 8+ years of experience in growth or demand generation marketing, preferably in B2B SaaS or high-growth tech companies.
- Deep expertise in account-based marketing and funnel strategy.
- Proven success running integrated marketing campaigns across paid, organic, and owned channels.
- Experience owning website strategy, CRO, and collaborating with external partners or agencies.
- Strong working knowledge of SEO, paid acquisition, and marketing automation systems.
- Track record of hiring, managing, and developing high-performing marketing teams.
- Analytical mindset with the ability to interpret data and optimize programs accordingly.
- Highly collaborative, with a strong bias toward action and results.
Benefits
- Medical, dental, vision plans: we offer plans with 80% coverage of premiums for employees.
- Company-sponsored lunch through Grubhub on a weekly basis.
- Unlimited PTO policy.
- Flexible Work Location (FWL) policy that allows you to work from home 24 days of the year.
- 12 weeks of parental leave.
- 401k.
- Pre-tax commuter benefits.
- Dog-friendly office.
