Director of Integrated Omnichannel Media Operations

M3USA•Fort Washington, PA

11h•Remote

About The Position

The Director of Integrated Omnichannel Media Operations is the operational quarterback responsible for orchestrating and overseeing the successful delivery of every media campaign across the organization’s endemic and omnichannel ecosystem. This leader ensures campaigns are built to meet the strategic objectives agreed upon with the clients, launch on time, pace accurately, deliver against KPIs, meet financial targets, and maintain compliance across all technical, financial, and regulatory requirements. This role sits at the intersection of operations, client services, finance, data and product, ensuring cross-functional alignment and operational excellence from pre-launch through wrap-up. This role assumes a close partnership with sales and marketing teams to translate campaign objectives into deployment plans, with the focus on early risk surfacing and mitigation related to the ability to deliver effectively. The essential aspects of this job are high-touch collaboration, team + project management, and financial acumen.

Requirements

Core Skills
Mastery of flighting, pacing, budget management, and campaign forecasting
Strong familiarity with revenue recognition, invoicing, and financial reconciliation
Deep experience with omnichannel media execution—endemic, email, programmatic, social, native
Strong project management skills
Ability to coordinate cross-functional teams with clarity and authority
Excellent communication, escalation, and stakeholder-management skills
Experience
7–10+ years in media operations, digital campaign delivery, or ad operations
Experience managing operations or trafficking teams in a high-volume environment

Nice To Haves

Familiarity with healthcare, pharma, or regulated industries preferred
Proven success optimizing operational workflows and building scalable systems

Responsibilities

Campaign Delivery Management
Oversee end-to-end planning and delivery of all omnichannel campaigns, including email, programmatic, social, native, in-platform media, and custom solutions
Own campaign stage transitions: pre-launch setup, trafficking, QA, in-flight pacing and optimization, and wrap-up
Maintain real-time visibility into flighting calendars, pacing vs. goals, QA logs, risk logs, and all active campaign statuses
Ensure all campaigns adhere to internal SOPs, SLAs, QA processes, and escalation paths
Ensure clear communication of campaign progress, blockers, and performance insights, working closely with analytics and project management
Client Management, Team Leadership & Cross-Functional Collaboration
Serve as a key point of contact, escalation and troubleshooting with the clients, ensuring top-notch service, feedback loop and strong long-term partnership
Lead and mentor a multidisciplinary team across operations, PM, and analytics on each assignment
Partner with PMs on contract oversight, billing timelines, deliverable commitments, and regulatory cycles
Work closely with finance, product, engineering, and analytics to ensure operational and reporting excellence
Foster a culture of communication, accountability, and continuous process optimization
Operational Systems & Infrastructure Ownership
Maintain and optimize all systems essential to omnichannel execution, including:
Campaign trafficking and QA tools
Client procurement platforms
SFTP / secure list transfer infrastructure
Project management systems (Jira, Confluence, SharePoint)
Internal performance dashboards
Finance tools tied to revenue recognition and invoicing
Ensure team access, documentation hygiene, and process governance
Financial Management & Revenue Operations
Own revenue recognition, monthly and quarterly revenue forecasting, and pacing projections
Ensure delivery forecasts accurately reflect campaign performance, risk, and inventory
Partner with finance on invoicing, credit requests, reconciliations, and audit-ready documentation
Ensure budget pacing is monitored and communicated proactively to avoid under-delivery or over-delivery
Provide revenue delivery insights to sales, strategy, and leadership
Quality Assurance, Compliance & Risk Management
Oversee MLR/regulatory submission workflows and ensure compliance documentation is complete, accurate, and accessible
Oversee vendor and platform SLAs, renewal cycles, and deliverables
Maintain a rigorous risk log to track open risks, historical issues, and mitigation plans
Ensure all QA, trafficking, and workflow SOPs are documented, up to date, and consistently executed across teams
Reporting, Insights & Performance Governance
Closely partner with analytics in the creation, maintenance, and delivery of:
Post-campaign reporting
KPI tracking dashboards
Optimization frameworks
Audience match reporting
Ensure reporting aligns with client expectations, internal forecasting models, and operational insights needed to drive renewals and upsells
Documentation & Knowledge Management
Maintain a centralized repository of SOPs, templates, workflows, and technical documentation
Ensure handoffs between teams are clear, consistent, and documented
Uphold documentation standards across the operations ecosystem