Director of Marketing and Audience Growth

WURD Radio•Philadelphia, PA

23h

About The Position

As Pennsylvania’s only Black-owned talk radio station, WURD Radio is growing our impact on-air, online, and in the community. We’re hiring a Director of Marketing and Audience Growth to lead that charge.

Requirements

Experience leading marketing for a brand, media outlet, or similar organization.
Strong digital skills: social media, email marketing, websites, basic analytics.
Comfortable using marketing tools (WordPress, Google Analytics, Meta tools, etc.).
Able to turn data into clear decisions and growth plans.
Strong communicator and collaborator; able to manage projects and people.
Interest in using new tech (including AI and automation) to work smarter.

Nice To Haves

Experience in media, radio, digital content, or community-focused organizations.
Prior management or team lead experience.

Responsibilities

Lead the brand
Own WURD’s overall marketing, visibility, and audience growth strategy.
Keep our visual identity and brand voice consistent across all channels.
Drive digital & content
Run social media (organic + paid), email marketing, and website content.
Package on-air shows into digital content for web, social, email, and WURD TV.
Manage web and app updates to keep them fresh and engaging.
Grow the audience
Use analytics to understand listeners and grow reach and engagement.
Design and run campaigns for shows, hosts, events, and listener support.
Test new platforms, tools, and AI/automation to improve marketing results.
Manage people & partners
Lead a small team (design/digital staff) and manage their workload and performance.
Coordinate sponsor and partner deliverables across digital and events.
Build and manage local and national promotional partnerships.