Director of Marketing and Independent Living

Luther Park Apartments•Des Moines, IA

21h

About The Position

Director of Marketing and Independent Living Luther Park is a not-for-profit senior living community where each person is empowered to thrive, cared for with excellence, treated with dignity and embraced with Christian compassion. We are committed to fostering quality person-centered care through innovation and entrepreneurship. This is an excellent opportunity for an enthusiastic and energetic individual in a senior living environment.

Requirements

Bachelor’s degree in a related field such as Marketing, Communications, Public Relations and /or sales from an accredited educational institution preferred.
Three years experience in a related field.
Ability to build effective working relationships with people of all backgrounds.
Knowledge of MS Office products including Word, Excel, Outlook and Adobe Creative Suite.
Excellent verbal and written communication skills.
Support of Luther Park Community’s mission, vision and core values.
Must be able to pass a background check and pre-employment physical.
Must have valid driver’s license.

Responsibilities

Design marketing materials as needed.
Manage development and production of printed marketing materials, including the Luther Park calendar, to ensure compliance with brand standards and organizational goals.
Regularly review and update the Luther Park Community website.
Utilize social media and digital advertising to reach target audiences.
Develop and maintain working relationships with networking groups and referral sources including hospitals, other long-term care facilities, agencies, senior centers and others.
Provide leadership to Luther Park’s participation in community events such as fundraising walks and senior health fairs.
Conduct tours in the Luther Park Apartments and Rose Glen.
Utilize customer relationship management (CRM) module of PointClickCare, as well as Yardi for Independent Living, to track leads for prospective residents from the point of first contact through admission.
Plan and conduct events as necessary with department directors.
Create and nurture a base of volunteers to support fundraising initiatives at Luther Park.
Develop a case for support to communicate fundraising priorities to prospective donors.
Create a culture of philanthropy at Luther Park through ongoing and consistent messaging through various communication channels.
Oversee Independent Living Operations and assist with Day-to-Day tasks if necessary.
Review resident issues such as: Resident complaints, Resident safety issues, Non-payment of rent, lease violations, 7-Day notices, eviction process, and more with the Executive Director of Marketing and Senior Living.
Support the Independent Living staff in budget management and oversee spending.
Collaborate with the Executive Director of Marketing and Senior Living on execution of marketing initiatives.
Collaborate with the Director of Facilities as necessary on building maintenance projects and/or issues.
Communicate with residents on property related matters.
Facilitate monthly resident meetings.

Benefits

Competitive salary and benefits package
Medical, Dental and Vision Insurance
Company paid Life Insurance
Company paid Long Term Disability
Voluntary Short-term disability, Hospital Indemnity, Critical Illness and Accident Insurance
401k Retirement Plan with 4% company match
PTO plus three extra days for birthday, work anniversary and floating holiday
Referral Bonuses
Discount Meals
Continuous Training and Education as well as Tuition Assistance