Director of Marketing & Communications

Deep End Talent Strategies • Zionsville, IN

16d

About The Position

As the Director of Marketing and Communications, you will lead HMMPL’s marketing efforts and serve as the library’s brand champion. You will shape and implement a modern marketing strategy, strengthen the library’s storytelling and communications, and enhance understanding of customer needs. This role oversees all marketing and communication initiatives, ensuring that HMMPL’s brand, partnerships, and community outreach consistently reflect the library’s vision, image, and values.

Requirements

• Bachelor’s degree in marketing, communications, or related field required
• 3+ years of progressive management experience in marketing, brand strategy, communications, or related fields
• Experience leading marketing in a multi-stakeholder environment (library, public sector, nonprofit, higher ed, or civic organization experience preferred)
• Demonstrated success building or applying audience insights, digital strategy, and performance measurement
• Experience managing creative, content, and channel teams (including external partners/agencies)
• Experience building modern marketing capabilities such as segmentation, analytics, content strategy, and integrated planning approaches
• Ability to lead and mentor teams through change
• Strong written, verbal, and presentation skills
• Experience with website design and maintenance
• Ability to operate library technology including personal computer, email, software programs (i.e. Windows/Microsoft Office) and other job-related equipment and systems
• Ability to utilize reliable transportation to promptly report to job assignments and other locations, per job requirements.

Nice To Haves

• Experience leading marketing in a multi-stakeholder environment (library, public sector, nonprofit, higher ed, or civic organization experience preferred)

Responsibilities

• Responsible for all marketing, public relations, customer insights/marketing data and integrated communications tactics for the library.
• Develops and manages strategic marketing plans, as well as department specific goals and objectives to support the library’s strategic plan.
• Leads the development of HMMPL’s marketing insights, analytics, audience segmentation.
• Ensures data informed messaging, and organizational decision making.
• Leads brand strategy to ensure coherent, consistent, compelling branding across social media, branches, and experiences.
• Oversees the creative direction, content strategy, digital experience, and content management.
• Leads the library’s crisis communication response plan and makes recommendations on communication protocols.
• May serve as the library’s primary spokesperson for the delivery of the library’s message to external constituents.
• Manages and monitors department budget; coordinates, initiates and approves documentation to ensure proper fiscal and regulatory control.
• Provides marketing and public relations counsel to library board, executive director and team as needed.
• Prepares and executes executive and/or organizational level messages, including presentations, correspondence and written remarks.
• Responsible for staff onboarding, professional development, assessment, coaching and training of assigned staff.
• Sets individual performance measurements for staff and holds them accountable.
• Collaborates with community partners to develop positive relationships, share information on library services, and coordinate jointly sponsored events.
• Ensures that all Library communication is accurate, timely, and consistent with the library’s image and style guide
• Serves as a member of library’s Management Team.
• Represents the Marketing Team on other committees as needed.
• Leads and/or co-chairs large projects through effective project management as needed.
• Performs additional duties as assigned.

Benefits

• A robust benefits package that supports your physical, mental, and financial well-being.
• Comprehensive medical, dental, and vision plans , including NICE Healthcare to meet your healthcare needs.
• A qualified employer for Public Service Loan Forgiveness .
• Access to mental health resources and employee assistance programs.
• Generous paid time off and leave options to balance your work and personal life.
• Participation in the Indiana Public Employees Retirement System (INPRS) and additional investment & savings plans.
• A variety of voluntary insurance plans to complement your lifestyle.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager