Delaware North Companiesposted 5 days ago
$104,100 - $140,500/Yr
Full-time • Senior
Remote • Buffalo, NY
Food Services and Drinking Places

About the position

Delaware North Gaming is hiring a full-time Director of Marketing to join our Ruby Seven Studios team. This is a remote position. As the Director of Marketing, you will be responsible for directing all marketing, CRM strategy and execution, partner marketing, and B2B alignment for Ruby Seven. If you are a leader dedicated to service excellence and seek a culture of bringing company values to life, apply today.

Responsibilities

  • Own the full CRM lifecycle, including campaign strategy, content planning, segmentation, A/B testing, and performance optimization across all player touchpoints
  • Drive personalized, omnichannel communications tailored to player behavior, value, and lifecycle stage, with a focus on maximizing retention and lifetime value
  • Lead B2B marketing partnerships, translating partner goals into high-impact, co-branded campaigns and delivering performance reporting that builds excitement and trust
  • Collaborate cross-functionally to ensure funnel alignment and support in-game events with targeted CRM strategies
  • Refine segmentation, measure campaign ROI, and uncover actionable customer insights that inform future strategy
  • Manage a high-performing CRM team, fostering a culture of accountability, creativity, and continuous learning through a test-and-learn mindset

Requirements

  • Minimum of 7 years of marketing experience in social casino, mobile F2P gaming, or iGaming
  • Deep CRM expertise - you've owned and scaled CRM strategies for large player bases, and know what to test, how to segment, and how to automate and personalize effectively
  • Fluency in data - you're as comfortable reviewing campaign uplift reports as you are planning creative briefs
  • Experience managing and reporting on B2B marketing relationships or strategic partnerships
  • A growth mindset and bias for action - you're eager to test, iterate, and improve

Benefits

  • Medical, dental, and vision insurance
  • 401(k) with up to 4% company match
  • Annual performance bonus based on level, as well as individual, company, and location performance
  • Paid vacation days and holidays
  • Paid parental bonding leave
  • Tuition and/or professional certification reimbursement
  • Generous friends-and-family discounts at many of our hotels and resorts
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