DIRECTOR OF MARKETING - WAFF

About the position

WAFF, the Gray Media NBC affiliate, seeks a strategic, creative, and innovative Director of Marketing with image and brand-building skills. Candidate must be able to write, shoot, and edit, and will be responsible for marketing strategies and brand growth.

Responsibilities

• Develop and execute the annual marketing plan, including brand promotion and advertising campaigns for broadcast, digital, and live events.
• Responsible for marketing strategies and brand management, growing audience share and brand footprint on all screens.
• Showcase exceptional video production skills.
• Oversee a daily lifestyle program.
• Exhibit a high level of organization and time management to ensure the timely delivery of projects.
• The candidate will work closely with the General Manager and all station managers.

Requirements

• College Degree / 5 years minimum in the marketing field.
• Proficient with Adobe Creative Cloud, primarily Premiere Pro, After Effects, Photoshop, and Illustrator.
• Ability to operate a camera, write scripts, and edit video.
• Ability to effectively manage multiple projects while meeting deliverable deadlines.
• Candidate will be an effective communicator who will foster a vibrant and positive work environment by leading and teaching a staff of marketing producers.