Director of Marketing

About the position

The Director of Marketing oversees the development, implementation and management of marketing programs, websites, social media, SEO, events, promotions, content, PR, partnerships and related programs. Coordinates with outside agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotel to develop a holistic strategy, and create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotel's identity.

Responsibilities

• Manage a holistic events and marketing calendar and coordinate across the property, corporate and agencies to achieve objectives
• Draft weekly updates and regular reporting
• Create and oversee strategic events and partnerships, including influencers
• Manage online presence with an emphasis on creating unique and engaging content for web and social
• Work with agencies, corporate, property and ownership to review, approve, optimize budgets
• Direct, manage or assist designated hotels staff and agencies in all areas related to marketing, including website development and online marketing
• Proactive leadership and tracking of on-going marketing campaigns
• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
• Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
• Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
• Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
• Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
• Develop and implement companywide Public Relations initiatives and programs
• Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
• Utilize current reporting from agencies and third-party sources to drive improved content, PR initiatives, and decisions
• Drive messaging through online, social media, PR, and collateral
• Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
• Assist designated hotels with communication (flyers, signs, eblasts, etc.) - work with property staff and agencies on design and creation of new materials
• Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
• Use of content management systems (CMSs) to update hotel websites
• Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
• Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Requirements

• A four year college degree or equivalent education/experience
• Minimum of 10+ years of experience in a marketing position
• Hospitality experience preferred
• Strong interpersonal, verbal and written communication skills
• Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
• Ability to negotiate effectively
• Excellent attention to detail and multi-tasking skills
• Professional appearance and manner
• Computer literacy, specifically MS Word for Windows
• Communication at all levels; multi-tasking; time management

Benefits

• Eligible to participate in Sage bonus plan
• Unlimited paid time off
• Medical, dental, & vision insurance
• Eligible to participate in the Company's 401(k) program with employer matching
• Health savings and flexible spending accounts
• Basic Life and AD&D insurance
• Company-paid short-term disability
• Paid FMLA leave for up to a period of 12 weeks
• Employee Assistance Program
• Great discounts on Hotels, Restaurants, and much more.
• Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.