Director of Marketing

About the position

The Director of Marketing will provide marketing leadership and strategy that align with business goals. The Director of Marketing is a member of the Communications leadership team. The Director will oversee the daily operations of the creative team within the Communications Department, working closely with the Deputy Communications Director. The Director of Marketing will be responsible for leading the development and implementation of comprehensive marketing strategies that effectively position NYSIF as a competitive force in the marketplace and an industry leader in price, quality, and customer service.

Responsibilities

• Develop and execute an annual marketing plan aligned with the company's strategic goals and growth objectives.
• Conduct market research and competitive analysis to identify opportunities, trends, and challenges within the workers' compensation insurance landscape.
• Define target audiences and develop tailored messaging and campaigns to effectively reach them.
• Collaborate closely with client relations, sales, underwriting, claims, and product development teams to ensure marketing initiatives support overall business objectives.
• Develop and implement strategies to increase market share, create brand awareness and enhance customer relationships in collaboration with business teams and client relations.
• Monitor and analyze the effectiveness of marketing campaigns. Track results and conduct post-campaign ROI analysis and reporting.
• Foster a work environment that balances collaboration, innovation, performance, and careful stewardship of resources and relationships.
• Work collaboratively with business leadership to communicate vision, strategy, image and brand message across all levels of the organization and to external stakeholders.
• Oversee development, production, and distribution of all marketing materials, including online content, publications, customer documents and materials.
• Work closely with business leadership to ensure the brand identity and positioning is consistent across organizational communications and to help ensure the customer experience aligns with brand identity.
• Assist in the transformation and marketing of processes or programs that highlight, communicate and implement a customer-centric approach.
• Advise senior management on various marketing strategies including media and external communications content.
• Manage website content changes, requests, and all related website projects.
• Assist with the management of the company website, ensuring it is up-to-date, user-friendly, and optimized for lead conversion. Implement and manage marketing automation platforms and CRM integration to streamline leads and tracking.

Requirements

• Bachelor's degree in marketing, communications or relevant field.
• Minimum of 7 years of executive-level experience in customer/client relations, marketing, and/or public relations.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Strong organizational and project management skills with the ability to manage projects from inception to go-live.
• Ability to work independently and as part of a collaborative team.
• Excellent track record of leadership and supervisory experience.
• Significant writing and editing experience, with excellent grasp of grammar and creating content for websites.

Nice-to-haves

• Master's degree in a relevant field.
• Current in market and industry trends, competitive analysis, marketing, communications, and business development analytics.
• Collaborative, a creative thinker, and demonstrate the ability to work across a multidisciplinary team.
• Progressive marketing experience in either the financial services or insurance industry.
• Knowledge of the insurance industry and emergent trends in workers' compensation and disability coverage.
• Experience in customer service and customer-centered approaches to written and digital marketing communication.
• Experience converting technical jargon into plain language for external customers.

Benefits

• Competitive Compensation
• Open and Supportive Team-Based Environment
• Plentiful Vacation, Personal, and Sick Leave Accruals
• Paid State and Federal Holidays
• Full Medical, Vision, and Dental
• Retirement Options
• Public Student Loan Forgiveness (PSLF)
• Possibility of Telecommuting