About the position
At Two Six Technologies, we build, deploy, and implement innovative products that solve the world’s most complex challenges today. Through unrivaled collaboration and unwavering trust, we push the boundaries of what’s possible to empower our team and support our customers in building a safer global future. We're looking for an accomplished and dynamic Director of Marketing to upgrade our marketing efforts within the defense and national security sectors. This is a pivotal role where you'll act as both a hands-on contributor and a team leader, shaping brand identity, supporting strategic positioning, leading marketing events and activities, driving product and solution marketing, and empowering our sales and business development efforts. You'll focus on delivering high-impact marketing to key audiences including customers, program teammates, strategic partners, acquisition prospects, Government stakeholders, and prospective hires, ensuring Two Six’s vision, strategic differentiation, and unique, mission-aligned solutions are clearly articulated. This is a hybrid position working from our new Herndon, VA office.
Responsibilities
- Develop and execute comprehensive marketing strategies that align with company goals, focusing on corporate branding and positioning; product/solution marketing; and company communications.
- Oversee the development and maintenance of our corporate brand identity, ensuring consistent messaging across all internal and external communication channels.
- Manage public relations, media outreach, industry events and awards, and corporate communication efforts.
- Manage the Two Six corporate website to ensure best-in-class visual branding, functionality and content.
- Work closely with Two Six’s business units and product and program teams to develop and execute compelling marketing strategies and collateral for our innovative, mission-focused defense and national security solutions.
- Partner with Two Six’s sales and business development teams to create effective tools, content, and campaigns that support brand awareness, lead generation, pipeline acceleration, and deal closure.
- Collaborate directly with executive leadership to align marketing strategies with corporate development initiatives, operational efficiencies, and overall business objectives.
- Build strong relationships and manage 3rd party vendors and partners who are part of comprehensive marketing activities.
- Work in conjunction with our people management team to ensure external marketing efforts are aligned with both our talent acquisition goals and internal communications.
Requirements
- 10+ years of progressive experience in marketing leadership roles, with a proven track record in the defense, government contracting, or highly technical B2B sectors.
- Experience managing and developing high-functioning, responsive marketing teams is essential.
- Demonstrated ability to develop and execute comprehensive marketing strategies that drive measurable results.
- Track record of developing impactful brand graphic identity and voice that consistently reinforce our core values and competitive advantages.
- Strong capability to understand and articulate complex technical products and solutions, specifically those aligned with mission requirements in defense and national security.
- Proven ability to build, develop, lead and motivate a high-performing marketing team with additional matrixed resources.
- Exceptional written and verbal communication skills, with the ability to influence and collaborate effectively with diverse internal and external stakeholders, including senior executives.
- Strong understanding of how to market effectively to government customers, especially Defense and Intelligence Community agencies, and strategic partners in this unique market.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Bachelor’s degree in Marketing, Communications, Business, or a related field. An advanced degree is a plus.
Benefits
- Medical, dental, and vision insurance
- Life and disability insurance
- Retirement benefits
- Paid leave
- Tuition assistance
- Professional development
