About the position
The position oversees athletic marketing programs, promotions, special events, fan day experiences, and game presentations. The role is crucial in developing and implementing marketing strategies that promote athletic events and programs, ensuring that all activities align with the overall goals of the organization.
Responsibilities
- Develops and implements marketing strategies to promote athletic events and programs
- Supports day-to-day operational activities, including managing staff and coordinating logistics
- Creates sales materials and media kits to promote athletic events and programs
- Develops and implements policies, procedures, and strategies to achieve marketing goals
- Manages budget and performs related financial duties, including forecasting and reporting
- Establishes revenue goals and negotiates agreements with external vendors
- Collaborates with cross-functional teams, including sales, communications, and operations
- Analyzes market trends and competitor activity to inform marketing strategies
- Develops and maintains relationships with external partners and stakeholders
