Director of Marketing

Purple Ink•Greater Indianapolis, IN

21h

About The Position

Do you want to lead and shape an organization’s marketing strategy? Are you energized by building an employer brand, driving growth, and leading marketing efforts? If so, this may be the opportunity for you! Our client, a rapidly growing, national business headquartered just north of Indianapolis, IN, is seeking a talented Director of Marketing to lead and scale its marketing function. The Director of Marketing plays a pivotal role on the leadership team and is responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and customer engagement across both B2B and B2C channels. This leader blends strategic thinking with hands-on execution, data-driven decision-making, and people leadership. This is a critical leadership role that requires a blend of strategic thinking, creative problem-solving, data-driven decision-making, and team leadership. Benefits: Attractive compensation commensurate with experience Extensive benefits including health, dental, and vision insurance 401(k) plan with match Generous PTO and paid holidays Why You’ll Love This Role: Build and lead : This is an opportunity to shape, scale, and elevate a marketing function with real impact on the organization’s success Variety and challenge: From digital and product marketing to events and trade shows, no two days are the same Cross-functional impact: Work closely with Sales, Product, and Operations to ensure strong alignment and measurable results Growth-minded environment: Join a team that values innovation, collaboration, and continuous improvement

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred)
8+ years of progressive marketing experience with at least 3 years in a leadership role
Proven success in both B2B and B2C marketing, preferably in manufacturing and/or service industries
Strong understanding of digital marketing, analytics, CRM systems, and marketing technologies (SEO/SEM, email, social, CMS)
Excellent communication, presentation, and collaboration skills
Ability to lead cross-functional initiatives and manage multiple priorities
Creative mindset paired with strong project management and organizational skills

Nice To Haves

Experience launching new products or services is a plus
Familiarity with SEO platforms and technical or industrial product marketing preferred

Responsibilities

Develop and execute integrated marketing strategies aligned with overall business objectives across B2B and B2C segments
Oversee all marketing functions including branding, digital marketing, product marketing, content, PR, events, and lead generation
Analyze market trends, customer insights, and competitive landscape to inform strategy and identify growth opportunities
Partner with Sales, Product, and Operations to align messaging, targeting, and go-to-market initiatives
Manage the marketing budget and ensure efficient use of resources to maximize ROI
Oversee employer branding efforts and coordinate with the leadership team to support a consistent voice across the organization
Lead, mentor, and develop the marketing team, fostering a high-performance culture
Ensure brand consistency across all channels and customer touchpoints
Track KPIs and marketing performance metrics and report results to senior leadership
Drive trade show and event strategy, including planning, logistics, and lead capture
Manage agency and vendor relationships as needed