Director of Marketing

Passage Health•New York, NY

6d•$160,000 - $220,000•Hybrid

About The Position

Passage Health is a fast-growing Series A startup on a mission to improve the quality and accessibility of autism care through technology. The diagnosis rate for autism has surged over the past decade to 1 in 31 children. Yet families still face waitlists of up to a year for care, as providers struggle to meet demand with outdated systems and manual workflows. We’re building the platform that powers autism care providers’ entire business—from clinical documentation to operations to billing—modernizing how care is delivered and scaling access across a $460B market. Over the past year, Passage has grown more than 3x year over year, driven by strong customer demand and expanding partnerships across the autism care ecosystem. As we continue to scale, we’re focused on building durable foundations across the company, including the systems, processes, and decision-making needed to support long-term growth. We’re hiring a Director of Marketing to build and lead the marketing function at Passage Health. This is our first dedicated marketing hire and a highly visible role that will work directly with our CEO to define and execute our go-to-market strategy. This role blends hands-on product marketing with strategic marketing leadership. You’ll own how we articulate our value to the market, define our positioning as we move up-market, and build the foundation for demand generation, pipeline growth, content, and brand over time. Early on, you’ll be doing the work yourself: shaping messaging, launching campaigns, and testing channels. Over time, you’ll help define what the marketing team becomes - including hiring and developing the roles needed to support continued growth. This is an ideal role for someone who’s thrived in early-stage B2B SaaS environments, enjoys building from scratch, and wants real ownership over both strategy and execution. You don’t need to have managed a large team or owned a massive budget before. What matters most is strong product marketing instincts, sound judgment, and excitement about growing into a broader leadership role.

Requirements

6–10 years of experience in B2B SaaS marketing, with hands-on ownership across product marketing and early-stage growth initiatives.
Experience serving as an early or first marketing hire, or in a role with comparable ownership where you built foundational marketing programs from scratch.
Proven ability to craft and evolve positioning and messaging for complex technology products.
Strong track record of partnering with sales to create materials that actually move the revenue needle.
Experience launching and iterating on demand generation efforts across various channels.
Comfort working directly with executive leadership and influencing cross-functional teams.
Excellent communicator with a bias toward customer insight—comfortable talking to customers, prospects, and internal stakeholders.
High ownership mindset: scrappy, proactive, and energized by ambiguity.
Ability to balance strategic thinking with hands-on execution.

Nice To Haves

A personal connection to autism or autism care is a plus.

Responsibilities

Serve as the first marketing hire, owning the end-to-end marketing function and help define what “great marketing” looks like at Passage.
Partner closely with the CEO and sales leadership to shape our overall go-to-market strategy, priorities and roadmap.
Build the foundation for a scalable marketing function, including processes, tools, and ways of working.
Help define the future structure of the marketing team and hire additional roles over time.
Balance hands-on execution with growing responsibility as the team and company scale.
Own and evolve Passage’s positioning and messaging, ensuring our value is clear, differentiated, and resonates with the buyers we care about.
Translate customer insight, market dynamics, and competitive context into crisp value propositions and narratives.
Ensure consistent, high-quality messaging across campaigns, outbound efforts, website, and customer communications.
Lead messaging and execution for product launches, major feature releases, and new market expansions.
Lead marketing’s contribution to demand generation and pipeline growth in close partnership with Sales.
Help define goals and priorities for pipeline-driving initiatives and campaigns.
Partner with Sales to ensure messaging and campaigns support pipeline and conversion.
Turn messaging into sales-ready materials including pitch decks, one-pagers, case studies, proof points, and enablement tools that help deals move faster.
Develop and evolve a multi-channel marketing strategy across lifecycle, content, events, partnerships, and paid channels.
Launch and manage campaigns across channels, rolling up your sleeves early to execute directly.
Test, measure, and optimize channels based on performance and impact on pipeline.
Balance near-term execution with longer-term investments in scalable growth channels.