Director of Marketing

About the position

Brandeis University is delighted to announce a career opportunity as the Director of Marketing. At Brandeis, we offer a competitive benefits and compensation package which includes medical, dental and life insurances. If you are looking to advance your career through educational opportunities, Brandeis offers tuition assistance for employees, dependents and spouses. Our 403b retirement savings plan includes a generous match. This multi-faceted leadership position in marketing communications requires experience and expertise in marketing principles, digital and social media marketing, and team leadership. Leads multiple and varied integrated strategic marketing programs that have high impact on reputation, recruitment, retention, and revenue and oversees university-level social media initiatives, strategy, and policy. This individual collaborates across the division and with campus partners to create, execute, and align campaigns to business goals and to measure results. The Director is a leader on the Marketing & Creative team, assuming overall leadership role for social media strategy and execution; managing, mentoring and developing a team of marketing professionals; and contributing to departmental and divisional goal setting, work prioritization, and fiscal responsibility. The position is located at the Brandeis University campus in Waltham, Massachusetts. Hybrid work arrangements are available, with a minimum of three days per week in-person required.

Responsibilities

• Lead marketing campaigns to support recruitment and reputation (50%)
• Develop and direct measurable marketing strategies and programs that increase reputation and visibility for the university.
• Partner with enrollment management colleagues to provide direction and management for central support of recruitment marketing.
• Manage relationships with a range of stakeholders including senior academic and administrative leadership, faculty and staff, students, marketing communications collaborators within division and across campus, and vendors.
• Work with campus partners, divisional colleagues, vendors, and suppliers to deliver best-value solutions as a diligent steward of university funds.
• Lead and build consensus across interdisciplinary teams to develop and deliver campaign deliverables across a spectrum of media platforms and channels including web, digital marketing, social, print publications, email, video, and digital displays.
• Overall strategy for social media (20%)
• Set high-level strategy for social media platforms and content; manage monitoring, resources, platforms, and policy.
• Leverage analytics and trends to optimize and adjust resources and approaches.
• Partner with strategic communications and media relations colleagues to optimize both earned and paid media; support crisis communications management.
• Provide high-level leadership, together with head of multimedia team, to guide content strategy, priorities, resource management, and distribution of creative assets in alignment with social media strategy and audience preferences.
• Lead, mentor, develop team (20%)
• Lead, mentor, and develop a team of marketing and creative professionals, providing leadership and guidance on programs, strategies, tactics, and professional growth.
• Facilitate open communications, collaboration, and shared goals and expectations for strategy, timelines, deliverables, and best practices both with direct reports and within project leadership.
• Leadership for brand strategy (10%)
• Collaborate with marketing and creative teams on content and creative strategy that aligns audience insights and preferences with the university brand and compels engagement and actions.
• Ensure proper stewardship of the brand. Voice and visuals must adhere to university position. Ensure appropriate content and exceptional user experience.
• Represent marketing communications in divisional and campus-wide working groups for ongoing initiatives or ad hoc as assigned.

Requirements

• Bachelor's in marketing, communication, business, or related field with 7-10 years of marketing experience of progressing responsibility.
• Demonstrated experience concepting, executing, and measuring complex marketing programs. Experience in higher education preferred.
• Significant experience with digital marketing strategy required.
• 3+ years experience managing and developing high-performing teams.
• The ability to lead both as a manager and through influence to motivate and develop teams while building consensus around goals, ideas, concepts, and solutions.
• Experience developing, leading, and evaluating large complex, integrated campaigns with proven and measurable results.
• Innovative thinker with passion for learning about latest industry trends, best practices, and tools audience engagement across digital and social platforms.
• Demonstrated understanding of marketing principles, social media strategy, content marketing, and best practices in strategic marketing planning and execution.
• Excellent written and verbal communication skills. The ability to collegially work with a variety of people and situations.
• Fine attention to detail, professionalism, and dependability. Exceptional decision-making skills and ability to make judicious recommendations during crises.
• A motivated and highly-driven individual who can self-manage projects, multi-task, and deliver on timelines; be able to quickly prioritize tasks and duties in a fast-paced environment.
• Willingness to perform and support other duties and initiatives as assigned.

Benefits

• Medical insurance
• Dental insurance
• Life insurance
• Tuition assistance for employees, dependents, and spouses
• 403b retirement savings plan with a generous match