About the position
LeadSimple is a leading SaaS company dedicated to helping property managers streamline their communications, operations, and growth. Founded in 2013, LeadSimple offers a comprehensive CRM, operations and maintenance workflow automation, and centralized communication platform tailored specifically for the property management industry. Our mission is to tame small business chaos by providing intuitive, powerful tools that enable property managers to efficiently manage their properties, improve tenant satisfaction, and drive growth. With a focus on delivering full solutions through software, integrations, content, and partnerships, LeadSimple is committed to supporting property managers every step of the way. We are a bootstrapped startup with product-market fit, scaling revenue, and a large addressable market opportunity. Our team is composed of seasoned leaders from SaaS, property management, and real estate businesses with significant high-growth company experience. Joining LeadSimple means becoming part of a dynamic and innovative team that is dedicated to helping property managers succeed. Team members at LeadSimple benefit from a supportive and collaborative work environment, competitive salaries, and a range of perks and benefits. We foster a culture of transparency and open communication, ensuring that team members are valued and empowered to contribute to the company's success.
Responsibilities
- Build a clear understanding of our customer journey and align the marketing strategy to it.
- Conduct a brand audit and create a plan to elevate and evolve the LeadSimple brand.
- Launch a scalable content plan in collaboration with the CEO that supports demand generation and thought leadership.
- Build strong working relationships with your direct report, marketing vendors, and contractors.
- Deliver a revised 6-month marketing plan with clear priorities and KPIs.
- Collaborate directly with the CEO on messaging, storytelling, and original content for marketing campaigns.
- Own the strategic direction for LeadSimple's brand and marketing programs.
- Oversee execution across content, events, demand generation, product marketing, and brand initiatives.
- Manage and mentor a direct report and align them to quarterly priorities and growth plans.
- Maintain accountability and quality across vendor relationships including our Product Marketing Manager and event contractor.
- Review marketing performance metrics and adjust strategy to ensure alignment with company objectives.
- Represent marketing on the leadership team and contribute to company-wide planning and cross-functional initiatives.
Requirements
- Track record of building and executing a strategic marketing plan that drives growth and brand awareness.
- Experience leading cross-functional marketing initiatives and collaborating closely with executive leadership.
- Ability to balance hands-on content creation with high-level brand strategy.
- Experience managing vendors and contractors to achieve marketing goals.
- Embrace learning new technology.
- Learn fast.
- Communicate crisply with care.
- Proactively seek solutions.
- Own the outcome.
- Embody emotional maturity.
- Bring an optimistic 'can do' attitude.
- Supply your own internet and smartphone.
- Have B2B SaaS experience.
Benefits
- Unlimited PTO
- 8 Company Holidays + Week off at Christmas
- 1 Volunteer day with the organization of your choice
- Birthday lunch on us
- Monthly Healthcare Allowance or contribution to group medical plan
- Monthly WFH Allowance
- Yearly Vacation Allowance
- Fun and outcome driven work environment with a smart, hard working team
- Location independence
- Mission driven company and values-based culture
