Director of Marketing

About the position

Caldera Medical is seeking an experienced and visionary Marketing Director to lead and align the Events, Digital Marketing, and Product Management teams. This individual will be responsible for developing and executing integrated marketing strategies that support company growth, enhance brand equity, and drive market engagement. The Marketing Director plays a key role in cross-functional collaboration and strategic execution, reporting directly to the Vice President of Marketing and partnering closely with the Creative Design Director.

Responsibilities

• Lead and mentor high-performing teams across Events, Digital Marketing, and Product Management.
• Foster a collaborative, innovative, and results-driven culture across all marketing functions.
• Develop, implement, and oversee comprehensive marketing strategies aligned with business goals.
• Drive go-to-market plans, product launches, digital campaigns, and event activations to maximize impact and ROI.
• Partner with the Creative Design Director to maintain consistent branding, messaging, and visual identity.
• Streamline initiatives across marketing, sales, R&D, and clinical teams to ensure unified execution and customer experience.
• Manage marketing budgets, allocate resources strategically, and track performance to ensure maximum efficiency and return on investment.
• Monitor market trends, competitive landscape, and campaign metrics to inform strategy and identify new opportunities.
• Present actionable insights and reports to leadership to guide ongoing marketing direction.
• Provide coaching and career development for direct reports, building a strong pipeline of future leaders.
• Promote continuous learning and professional development across the team.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA or advanced degree preferred)
• 10+ years of progressive marketing experience, with at least 5 years in a leadership role
• Experience in the healthcare, medical device, or life sciences industry strongly preferred
• Proven success leading multi-disciplinary marketing teams and launching successful campaigns/products
• Deep knowledge of digital marketing, product lifecycle management, and event strategy
• Strong leadership, communication, strategic thinking, and analytical skills
• Ability to thrive in a fast-paced, collaborative environment and drive cross-functional alignment
• Willingness to travel as needed to support team development and business goals (approximately 10-20%)

Benefits

• $175,000.00 - $195,000.00 annually
• Medical and Dental Benefits - 75% paid for employee and family members
• Vision Coverage
• 401(k) with 4% matching contributions after 90 days of employment
• Basic Life and AD&D
• Unlimited Vacation Policy
• 6 Weeks Paid Maternity Leave
• 10 paid holidays- including your birthday!