Director of NYC World Cup Activations

City of New York • New York City, NY

2d

About The Position

The Agency You’ll Join: The New York City Mayor’s Office is responsible for overseeing city services throughout the five boroughs, coordinating public agencies and departments, and managing public property. The administration is leading the fight in making the city more affordable, reducing inequality, improving public safety, ensuring delivery of efficient and effective services, and working to make New York City’s economy stronger. We value leadership, transparency, fairness, and efficiency as we actively seek diverse talents from various sectors to join our team. For current job opportunities, visit our careers page. The Team You’ll Work With: The NYC World Cup team is responsible for ensuring that the 2026 FIFA World Cup matches held in NY/NY take place smoothly and safely, and to identify opportunities for engagement across the five boroughs. The Problems You’ll Solve: We’re seeking a Director to join our team on a temporary basis, March – August 1, 2026 (approximate), to lead the planning and delivery of inclusive, community-based public programming tied to the FIFA World Cup. This role will focus on creating accessible neighborhood experiences that engage residents, businesses, and visitors across the city. The ideal candidate will bring significant experience in event planning, tourism, or community programming and a strong commitment to public service. The Director of NYC World Cup Activations will report to the NYC World Cup Czar and work closely with other members of the team, including the Executive Director for World Cup Operations. This role will conclude in August 2026.

Requirements

• Bachelor’s Degree required.
• At least 10 years of relevant experience in large-scale event production, tourism, community programming, or a related field.
• You have demonstrated experience coordinating multi-stakeholder initiatives, preferably in the public or nonprofit sector.
• You have strong organizational, communication, and problem-solving skills.
• You can manage multiple projects simultaneously in a fast-paced environment.
• You can commit to equity, accessibility, and community engagement.

Responsibilities

• Develop and implement a citywide strategy for public World Cup watch parties and related community activations.
• Coordinate with Business Improvement Districts (BIDs), plaza partners, cultural institutions, and community-based organizations to support existing events and establish new ones, with an emphasis on equitable geographic distribution
• Oversee site selection, logistics, accessibility, safety planning, and operational delivery for public events.
• Build and manage a citywide volunteer program, including recruitment, training, scheduling, and supervision.
• Manage external vendors, budgets, timelines, and performance tracking for activation initiatives.
• Ensure all programming is welcoming, culturally responsive, and accessible to diverse communities.
• Build and maintain a comprehensive calendar of World Cup activations.
• Serve as liaison to City agencies to coordinate and support agency World Cup activations (DOT, SBS, MOME).

What This Job Offers

• Job Type: Full-time
• Career Level: Director