Director of Paid Media

Okta • Bellevue, WA

3d • Hybrid

About The Position

Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you. We are looking for an innovative, experienced Director of Paid Media to lead our Global Paid Media team within Okta’s fast-paced marketing organization. This isn't a role for someone looking to coast; we need a leader with grit, tenacity, and an inventive spirit to execute complex, full-funnel programs that drive massive pipeline growth for both Auth0 and Okta . The ideal candidate is a Digital Expert who lives at the intersection of technology and creativity. You are AI-first , process-oriented, and possess the technical depth to navigate a complex B2B ecosystem. As a master of stakeholder management, you are as comfortable deep-diving into performance data with analysts as you are presenting high-level strategy to executive leadership.

Requirements

• 10+ years in Paid Digital Marketing with at least 8+ years of people management experience.
• A proven track record in the B2B SaaS space, understanding the complexities of long sales cycles and high-intent lead generation.
• Deep technical knowledge of the paid media landscape, including advanced bid management, audience architecture, and attribution modeling.
• A "builder" mindset with the ability to navigate ambiguity, solve complex problems, and push through obstacles to deliver results.
• Exceptional ability to translate complex digital strategies into compelling narratives for a wide variety of roles across the organization.
• A data-obsessed approach to decision-making, with experience in Looker, Tableau, Adobe Analytics, and advanced CRM workflows & integrations.
• A natural curiosity for what’s next—whether it’s the latest AI breakthrough or shifts in privacy regulations—and a passion for applying that knowledge.

Nice To Haves

• Experience managing global, distributed teams is a significant plus.

Responsibilities

• Global Leadership: Lead and mentor a high-performing global team of paid media leaders, fostering a culture of innovation, accountability, and continuous learning.
• Full-Funnel Strategy: Design and execute sophisticated, multi-channel paid media roadmaps (Search, Social, Programmatic, ABM) that drive measurable pipeline for the Auth0 and Okta brands.
• Stakeholder Orchestration: Act as a key partner to Sales, Product, and Finance, effectively communicating the impact of paid media on the broader business objectives.
• AI & Innovation: Lead the charge in integrating AI-driven tools and methodologies into our media buying, creative optimization, and reporting workflows.
• Operational Excellence: Build and refine scalable processes and frameworks to ensure global consistency while allowing for regional nuances and agility.
• Budget & Vendor Management: Oversee a significant global budget, maximizing ROI and leading strategic relationships with external agencies and platforms.
• Technical Integration: Work closely with Marketing Ops and Analytics to ensure seamless tracking, attribution, and data integrity across the digital ecosystem.

Benefits

• Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
• Amazing Benefits
• Making Social Impact
• Developing Talent and Fostering Connection + Community at Okta
• Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed