Director of Performance Marketing

Avenue Z•Miami, FL

11h•$150,000•Onsite

About The Position

The Director of Performance Marketing leads the strategic vision, portfolio performance, and execution alignment across Avenue Z’s Managed Services division. This Miami-based, in-office role is a results-driven strategy position, not a people management role. The Director operates as the portfolio growth architect across the entire funnel, identifying constraints, building CRO roadmaps, unlocking scale, and ensuring measurable impact across paid media, direct response, ecommerce strategy, retention, design, and development.

Requirements

Proven experience scaling at least one 8-figure ecommerce brand ($10M+ annual revenue)
Demonstrated ownership of full-funnel growth strategy across paid media, CRO, retention, and onsite optimization
Direct experience building and executing structured CRO roadmaps, including A/B testing frameworks and landing page optimizationE
xperience identifying and removing scaling constraints across acquisition, conversion, and retentionDeep understanding of ecommerce contribution margin, LTV, CAC, MER, and profitability modelingHands-on experience analyzing performance data and translating insights into strategic action
Experience optimizing discounting, bundling, and promotional strategies without eroding marginExperience aligning cross-functional teams around performance priorities (without necessarily being a direct people manager)
Demonstrated ability to identify when a service or channel is hurting performance and confidently recommend restructuring or reallocation

Responsibilities

Define and drive the strategic growth vision across Managed Services accounts
Build structured CRO roadmaps, including testing prioritization and execution sequencing
Lead landing page ideation aligned with traffic intent and funnel stage
Conduct deep data analysis across paid, site performance, retention, and conversion metrics
Identify scaling constraints and optimize accounts to become CRO-ready
Create and refine discounting, bundling, and promotional strategies to improve contribution margin
Align cross-functional pods (PM, CRO, Design, Development, Marketing) around strategic priorities
Build and maintain a centralized portfolio visibility system (green vs. red accounts)
Share performance wins, insights, and scalable frameworks across accounts
Identify strategic upsell opportunities (increasing the scope of execution) while blocking unnecessary upsells when disciplined scaling is required. (Gatekeeper for the scalable brands)
Identify when a service is negatively impacting performance and recommend restructuring, replacing, or repurposing accounts accordingly.