About the position
Simply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. We're doing this by simplifying the insurance-buying process for all small businesses, blending together a combination of technology, data, and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top-rated insurance providers, customize their coverage, and purchase and access their policies - all online. Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers - one that empowers their entrepreneurial spirits. More importantly, we're doing it all while taking care of our people. We've consistently been named a best place to work, including most recently ranking in Built In's 2025 Best Companies to Work for in the US (Top 100), and Best Places to Work in Boston. We want team members who have the drive to challenge boundaries. If you're smart and passionate about delivering brilliant customer experiences, we'd love to hear from you.
Responsibilities
- Develop and execute comprehensive GTM strategies for new and existing insurance products, ensuring alignment with business objectives and market opportunities.
- Craft clear, concise, and compelling product positioning and messaging that resonates with our target audience.
- Oversee the creation of high-quality product-related content and assets, including website copy, blog posts, brochures, videos, and sales enablement tools.
- Design and implement CLM strategies to enhance customer acquisition, engagement, and retention.
- Manage and mentor a GTM Manager and a Customer Lifecycle Manager, providing guidance, support, and professional development opportunities.
- Work closely and collaborate with Marketing, Insurance Product, and Digital Product organizations to ensure alignment on strategy, execution, and customer experience.
- Track and analyze key performance indicators (KPIs) related to GTM and CLM initiatives.
Requirements
- 15+ years of experience in GTM, product marketing, or a related field, experience within the insurance or fintech industry is a plus.
- Proven track record of developing and executing successful GTM and CLM strategies for DTC, micro-business or consumer-focused brands.
- Excellent communication, presentation, and interpersonal skills.
- Analytical and data-driven, with the ability to track and report on key metrics.
- Experience leading and managing teams.
- Ability to thrive in a fast-paced, dynamic startup environment.
Nice-to-haves
- Deep understanding of digital marketing and sales processes.
- Experience with CRM and marketing automation tools.
- Strong project management skills.
- Passion for innovation and customer-centricity.
Benefits
- Group plan for medical, dental, vision, and prescription drug coverage.
- Short term disability, long term disability, and life insurance coverage.
- Participation in the Company's bonus program.
- Participation in 401(k) plan with a 5% employer match.
- Commuter benefits to help cut down on parking and public transit costs.
- 25 days of vacation time plus 10 sick days and 10 company holidays.
- A genuine investment in your learning and development.
- Regular team outings and volunteer opportunities.
- An awesome office space.
- A hybrid working model, giving our employees great choice and flexibility.
