Director of Product Marketing, Firefly 2D and 3D Object Compositing

About the position

We are seeking a dynamic, experienced, and strategic Product Marketing leader to lead product strategy and go-to-market success for Firefly 2D and 3D Object Compositing. This role will be pivotal in driving the success of our innovative AI-powered solutions, ensuring they meet the needs of our enterprise customers and align with Adobe's overall strategy. The area of object compositing is one of the most important ‘bets' the business is making this year.

Responsibilities

• Conduct research and gain first-hand observations with customers to understand needs, market trends, and competitive landscape.
• Synthesize insights to inform product development and marketing strategies.
• Co-own, together with Product Management, the product strategy and upcoming calendar of new product and feature releases.
• Develop and execute comprehensive go-to-market plans for Object Compositing, including pricing, packaging, positioning, messaging, and launch strategies.
• Collaborate with sales teams to create and deliver training, sales tools, and collateral that effectively communicate the value proposition of Object Compositing.
• Lead the creation of high-impact marketing materials, including case studies, whitepapers, presentations, and web content.
• Engage with key customers to gather feedback, understand use cases, and develop customer success stories.
• Work closely with product management, field sales, engineering, and other cross-functional teams to ensure alignment on product strategy and execution.
• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and adjust strategies as needed.

Requirements

• 10+ years of product marketing experience (15+ years total experience), preferably with a mix of AI, software, and creative experience.
• Bachelor's degree required. MBA preferred.
• Strong strategic thinking, problem structuring, analytical, and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Deep understanding of customer needs and the ability to translate them into compelling marketing strategies.
• Fluency in English.

Nice-to-haves

• Knowledge of the end-to-end process of product image creation — from concept to campaign and measurement.
• Understanding of file formats and assets involved: PSD, TIFF, EXR, USDZ, glTF, OBJ, etc.
• Awareness of post-production processes: retouching, masking, blending, shadow realism, lighting passes, etc.
• Understanding of approval workflows between creative, brand, and legal.
• Ability to explain how inpainting, control nets, prompt-to-image, and custom models apply to branded image production.
• Knowledge of when 2D gen AI hits its limit and when 3D (or hybrid methods) are needed.
• Understanding of the difference in workflows: 2D: compositing, masking, harmonization, retouching; 3D: camera angles, materials (PBR), lighting, rendering engines (Substance), mesh topology.
• Understanding of what a digital twin really means (not just a buzzword).

Benefits

• Exceptional work environment recognized on Best Companies lists.
• Unique Check-In approach for ongoing feedback.
• Compensation reflects the cost of labor across several U.S. geographic markets.
• Eligible for long-term incentives in the form of a new hire equity award.