Director of Product Marketing

SafelyYou

6d • Remote

About The Position

The Director of Product Marketing at SafelyYou will own the strategy, positioning, and go-to-market execution for our product portfolio, ensuring our value is clearly defined, differentiated, and consistently communicated across the business. This role shapes how our products are brought to market through narrative, messaging, launches, and enablement, aligning internal teams and ensuring buyers, customers, and partners clearly understand SafelyYou’s value and differentiation.
As a senior leader, you will drive portfolio-level messaging, establish scalable go-to-market frameworks, and partner closely with Product, Sales, Brand, Growth, and leadership to translate strategy into execution. This role is ideal for a strategic, systems-oriented leader who brings clarity and operational rigor to building product marketing foundations that drive growth, revenue, and mission impact.

Requirements

• 8+ years of product marketing experience, including leadership experience, and a bachelor’s degree in a related field or equivalent practical experience.
• Proven ownership of product positioning, messaging, and go-to-market strategy in B2B SaaS, healthcare, or technology environments.
• Deep experience partnering with Product and Sales in complex sales cycles, including launches and sales enablement.
• Strategic and analytical, with a track record of building scalable frameworks and using metrics to drive decisions.
• Strong people leader and communicator who thrives in fast-paced, ambiguous environments and is motivated by SafelyYou’s mission.
• Exceptional communicator who can influence executive decision-making and align teams around clear narratives and priorities.

Responsibilities

• Own the product marketing vision and strategy in alignment with company growth and revenue objectives.
• Establish go-to-market frameworks, standards, and best practices for launches, positioning, and commercialization across the portfolio.
• Define and maintain portfolio-level positioning, messaging architecture, and narrative consistency across all offerings.
• Lead voice-of-customer, market, and competitive research to inform strategy, positioning, and differentiation.
• Set the strategy for sales enablement, messaging, and readiness in close partnership with Sales leadership.
• Oversee major product launches, sales kickoffs, and commercialization efforts for new products and services.
• Serve as a senior cross-functional partner to Product, Sales, Brand, Demand, and Growth teams to ensure alignment and execution.
• Define success metrics for product marketing initiatives and use insights to continuously refine strategy and investment.
• Build, mentor, and manage the product marketing team, setting clear priorities, expectations, and standards of excellence.
• Provide clear, strategic updates to executive leadership on product marketing performance, insights, and initiatives.
• Lead special product marketing initiatives and cross-functional projects that support company priorities.

Benefits

• A mission-driven company culture
• Fully remote
• Competitive salary & benefits, including fully paid employee premiums for Medical, Dental, and Vision
• 401k Program
• Monthly Education, Well-being & WFH stipends
• Non-accrual PTO
• Growth Potential
• Company Retreats
• Medical & Family/Parental Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees