Director of Product Marketing

10X Health System•Scottsdale, AZ

6d•Hybrid

About The Position

The Director of Product Marketing is responsible for defining how 10X Health products are positioned, packaged, and brought to market. This leader owns the commercial narrative for diagnostics, supplements, treatment protocols, and clinical services, translating complex clinical insights into clear value propositions that drive adoption, engagement, and long-term customer outcomes. Sitting at the intersection of product, clinical, marketing, and revenue teams, the individual will lead go-to-market strategy for new products and services. The Director will define the messaging, positioning, and offer architecture that guide customers from diagnostic testing to personalized protocols and long-term health optimization, while partnering closely with product and clinical leadership to inform roadmap decisions and identify opportunities for new offerings.

Requirements

Strong ability to define product positioning that clearly differentiates 10X Health diagnostics, supplements, and clinical services in the market
Commercial mindset when evaluating product packaging, pricing, and program structures that drive adoption and long-term customer value
Ability to simplify complex clinical and scientific concepts into messaging that resonates with customers
Proven experience leading cross-functional collaboration across product, clinical, marketing, sales, and eCommerce teams to support successful product launches
Understanding of how to develop and execute go to market strategies for new products, services, and clinical protocols
Sound judgment when evaluating product performance, messaging effectiveness, and opportunities for improvement
Understands how to use customer insights and market trends to guide messaging and product strategy
Self-starter capable of managing multiple product launches and strategic initiatives simultaneously while maintaining strong organization and follow-through
Skilled at developing sales enablement materials that support consultation teams in communicating treatment plans and product value
Awareness of competitive dynamics across precision health and functional medicine markets to inform positioning and differentiation
Data-informed decision maker comfortable working with conversion data, customer insights, and performance metrics
10+ years of product marketing experience with at least 5+ years owning go-to-market strategy for complex products or multi-product portfolios

Nice To Haves

Experience in health, wellness, diagnostics, biotech, MedTech, or education-driven direct-to-consumer products strongly preferred

Responsibilities

Own the positioning and messaging framework for all 10X Health products and services
Build and maintain a messaging hierarchy that clearly differentiates 10X Health from competitors
Translate clinical outcomes and scientific insights into compelling consumer value propositions
Create messaging briefs used by creative, paid media, lifecycle, and eCommerce teams
Ensure messaging consistency across advertising, product pages, consultations, onboarding, and retention communications
Define product packaging and offer architecture across diagnostics, supplements, treatment protocols, and clinical services
Design the customer progression model from diagnostic testing to personalized protocols to long-term health optimization programs
Develop bundle strategies that maximize customer value and lifetime value
Recommend pricing and packaging strategies informed by competitive positioning and customer behavior
Own the go-to-market (GTM) playbook for new product launches including positioning, audience definition, and channel strategy
Lead cross-functional launch execution with paid media, creative, eCommerce, lifecycle marketing, sales, and clinical teams
Build repeatable launch frameworks for new supplements, diagnostics, protocols, and services
Equip Wellness teams with materials needed to convert consultations into treatment plans
Build a sales enablement library including one-pagers, comparison guides, protocol explainers, and results case studies
Partner with sales leadership to identify friction points and address them through messaging and education
Own competitive intelligence across precision health and functional medicine markets
Develop and evolve customer personas grounded in behavioral and diagnostic data
Conduct win/loss analysis for consultations and treatment plan purchases
Translate customer outcomes into proof points used across marketing and sales
Partner with product and clinical teams to inform the product roadmap
Identify opportunities for new diagnostics, protocols, and services
Ensure the product portfolio operates as a cohesive system rather than disconnected offerings