About the position
Incode is the leading provider of world-class identity solutions that is reinventing the way humans authenticate and verify their identities online to power a world of digital trust. Through our revolutionary identity solutions, we are unleashing the business potential of universal industries including finance, government, retail, hospitality, gaming, and more, by reducing fraud and transforming human interactions with data, products, and services. We’re in the process of rapidly scaling our diverse global team and we’re looking for entrepreneurial individuals and leaders who are curious, driven, and excited by ownership to join a Unicorn-status scale-up! As our Senior Director / Director of Product Marketing, you will be the architect of Incode’s market voice. You’ll craft the positioning and story that sets the industry agenda, mobilize teams to execute flawless launches, and equip our field to win every deal—from first pitch to renewal. Your work will shape not just what we say but how the world thinks about identity, trust, and AI-driven security. You will report to the CMO and be a critical member of the marketing leadership team.
Responsibilities
- Define and evangelize a bold, differentiated story that elevates Incode above every alternative.
- Translate product vision into launch plans, pricing, packaging, and demand-gen programs that accelerate adoption and revenue.
- Anticipate market moves, weaponize insights, and coach sellers to close with confidence.
- Work with the content and creative teams on the creation of high-impact assets—web, video, customer stories, field tools—that move prospects from awareness to advocacy.
- Partner with Sales, CS, and Partners to deliver training and playbooks that turn every touchpoint into a trust-building moment.
- Channel buyer pain points and data-driven insights back into product strategy and roadmap decisions.
- Define and track KPIs for launches, pipeline, win rates, and brand preference—making results visible, repeatable, and scalable.
- Recruit, mentor, and inspire a world-class product-marketing organization that operates with founder-level ownership and creativity.
Requirements
- 8-10+ years in product marketing or closely related disciplines, including 4+ years leading PMM teams in high-growth B2B SaaS or security/identity companies.
- Proven success launching AI-powered or security-critical products to global enterprise audiences.
- Track record of influencing C-level executives and partnering with Product, Sales, and Demand Gen to exceed ambitious revenue goals.
- Exceptional written, verbal, and presentation skills—able to shift from crafting visionary keynotes to refining on-page microcopy.
- Comfortable with the ambiguity inherent in a high growth company; you bring order to chaos.
- Bachelor’s or Master’s degree in business, marketing, or a technical field (or equivalent real-world mastery).
Nice-to-haves
- Master Storyteller – You distill complex AI and security concepts into narratives that spark emotion and action.
- Strategic Growth Driver – You’ve taken enterprise SaaS products from launch to hyper-scale, owning ARR and market-share outcomes.
- Data-Fluent & Customer-Obsessed – You marry quantitative rigor with deep empathy for buyers, turning insights into breakthrough messaging.
- Cross-Functional Dynamo – Equally credible in boardrooms, brainstorms, and field kickoffs—aligning stakeholders around a single GTM vision.
- Servant-Leader Mentor – You build high-trust teams, celebrate diversity, and coach talent to peak performance.
- Relentlessly Curious – You track market signals, emerging tech, and regulatory shifts—then turn change into advantage.
- Hungry & Humble – You bring infectious energy and resilience, thriving in a fast-paced, 'let’s-ship-it' culture.
Benefits
- Meaningful Equity
- Flexible Working Hours & Workplace
- Open Vacation Policy
- Wellness Program
- International Travel Opportunities
- Additional benefits package according to location (401k, medical insurance, etc.)
