About the position
Creatopy is an exponentially growing, venture-backed startup transforming how marketers create and publish ad campaigns. Our AI-powered platform helps brands and agencies scale high-quality, on-brand ads faster and more efficiently than ever. Unlike bloated enterprise software or fragmented AI tools, Creatopy streamlines the process—from design to deployment and measurement—driving better performance and higher ROI. Trusted by brands like AstraZeneca, NASCAR, and The Economist, we’re helping to eliminate friction in the campaign process so that marketers can move at the speed of relevance. Find out how at www.creatopy.com.
Responsibilities
- Lead Product Launches: Drive the strategy and execution of product and feature launches, ensuring precision, consistency, and impact across all touchpoints.
- Craft Messaging & Positioning: Develop differentiated, compelling product messaging and positioning frameworks that resonate with marketers and decision-makers in our target verticals.
- Go-to-Market Strategy: Define and execute go-to-market plans for new and existing products, collaborating closely with Product, Sales, Engineering, and Customer Success.
- Build & Scale the PMM Function: Develop the product marketing team and processes from the ground up, serving as a thought partner to Product and Engineering, and establishing best practices for launch, messaging, and enablement.
- Market Intelligence: Conduct deep market, customer, and competitive research to inform product-market fit, identify new verticals, and shape our international expansion strategy.
- Pricing & Packaging: Own strategy for pricing, packaging, and monetization, ensuring our offerings are competitive and aligned with customer needs.
- Sales Enablement: Equip sales and customer-facing teams with the tools, training, and collateral needed to drive adoption and revenue.
- Thought Leadership: Represent Creatopy at industry events, webinars, and customer briefings, positioning us as a leader in AI-powered marketing solutions.
- Measure & Optimize: Define KPIs, analyze performance, and iterate on strategies to maximize business impact.
Requirements
- 8+ years in product marketing, with at least 3 years in a leadership or player-coach capacity, ideally in SaaS, MarTech, or AI.
- Demonstrated success in launching and scaling B2B software products, including ownership of go-to-market, messaging, and enablement.
- Deep understanding of the marketing technology landscape and the needs of modern marketers.
- Experience with pricing, packaging, and international go-to-market strategy preferred.
- Exceptional communication, storytelling, and presentation skills.
- Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree a plus.
Nice-to-haves
- Experience with international markets, expansion strategy, and adapting messaging for diverse audiences is a plus.
Benefits
- Massive potential: Exponentially growing business in hot AI and adtech space
- Exceptional learning opportunities
- Competitive salary and stock options
- Dynamic and supportive work environment
