About the position
Be part of something exceptional at the new Canopy by Hilton Sioux Falls Downtown! Opened in December 2024, this stunning 216-room lifestyle hotel is located along the scenic Sioux Falls River and is already making waves in the local hospitality scene. With over 20,000 square feet of versatile meeting space and the signature Cascata Italian Restaurant on site, the Canopy offers guests a fresh, elevated experience in the heart of downtown. Join a vibrant team and help shape the future of hospitality in South Dakota. As the Director of Sales & Marketing with Canopy by Hilton Sioux Falls, you will be responsible for developing and implementing commercial strategies for your hotel from the preopening phase through the opening and beyond. Your goal is to improve the performance of the asset by connecting strategy and business processes.
Responsibilities
- Design, develop, and deploy business strategies that are creative, dynamic, and impactful for the Americas.
- Lead the Hotel Sales and Marketing process.
- Produce the hotel’s Annual Multi-Year Commercial Strategy Plan in partnership with on-property leaders and regional support.
- Direct accountability for setting the strategy and delivery of hotel revenues including group rooms, banquets, catering, business transient, and leisure transient.
- Actively book business during the preopening phase while building out the team, including site visits, sales calls, and FAM tours.
- Work with Commercial Leadership to ensure Business Review Guidelines and Group Pricing & Rate Quotation Strategies are in place.
- Support hotel B2B marketing, digital marketing, social media, public relations, and communications activities.
- Work with Commercial Leaders to establish optimal business mix and review revenue forecasts.
- Develop and execute departmental expense budget and forecasts.
- Develop and maintain detailed knowledge of all competitor and market activity.
- Responsible for the execution of the Sales and Catering Sales annual SIP (Sales Incentive Program).
- Lead weekly, monthly, and quarterly Sales & Marketing Optimization Process for the hotel.
- Contribute to annual Commercial Cadence communication regarding performance.
- Responsible for recruiting and retention of all sales and marketing roles.
- Lead, engage, and develop team members, including ongoing performance development.
- Conduct performance reviews for all direct reports.
- Own performance and commercial activity reporting for the hotel.
- Present commercial strategies to key business partners and ownership groups.
- Build strong relationships with CVB, community influencers, and 3rd party travel partners.
Requirements
- Minimum of five (5) years of Hotel Sales, Catering, or Marketing Experience.
- Management Experience as Assistant Director and/or Director.
- Four-year college degree preferred.
- Minimum of three (3) years of Leadership Experience in a Full Service Hotel.
- Ability to travel on short notice and adaptable to schedule changes.
- Experience in hotel management or related industry.
- Highly professional presentations and communication skills.
- Proficiency with standard Microsoft Office.
- Ability to perform critical analysis.
Nice-to-haves
- Additional/advanced degree coursework in business administration, marketing, and communications.
- Adaptable experience with business strategy, business planning, and business plan development.
- Experience in large matrix organizations.
- Ability to speak multiple languages.
- Multiple Brand experience.
- Experience with Hilton software programs.
Benefits
- Medical Insurance Coverage for you and your family.
- Vision, Dental, Life, and Disability Insurance.
- Mental Health Resources.
- Paid Time Off (PTO).
- Supportive parental leave program.
- Go Hilton travel discount program: 100 nights of discounted travel per calendar year.
- Matching 401(k) plan.
- Access to your pay when you need it through DailyPay.
- Complimentary Duty Meals served in our Team Member Restaurant.
- Employee Assistant Program.
- Debt-free education access.
- Employee stock purchase program (ESPP) at a 15% discount.
- Career growth and development opportunities.
- Team Member Resource Groups.
- Recognition and rewards programs.
