Director of Sales and Marketing

DoubleTree•Rochester, NY

1d•$95,000 - $105,000

About The Position

Join Our Team as the Director of Sales and Marketing at DoubleTree by Hilton! Are you a highly motivated and results-driven sales director with a passion for hospitality? Do you have a proven track record in sales and marketing, and a strategic mindset for driving revenue growth? If so, we invite you to bring your expertise to our DoubleTree by Hilton hotel. As the Director of Sales and Marketing , you will lead our efforts to drive revenue, enhance guest experiences, maximize occupancy, and elevate our brand presence. You will be responsible for directing all sales activities, producing and implementing action plans, analyzing market trends, and procuring new business. Join us in creating memorable stays and making a lasting impact in the hospitality industry. About Us: The Doubletree by Hilton Rochester features an open glass enclosed tropical atrium setting and we are excited to announce a new renovation in 2025! In addition to having a full-service restaurant on site, with 249 guestrooms, along with over 12,000 sq. ft of meeting space. We are conveniently located off I-390 and north of the New York State Thruway, in addition to downtown Rochester and the Rochester International Airport. AFP Management is a Franchise Company who focuses on the providing a culture within the Hilton Brands for Excellence. Specifically, we look for demonstration of these Values: Hospitality - We're passionate about delivering exceptional guest experiences. Integrity - We do the right thing, all the time. Leadership - We're leaders in our industry and in our communities. Teamwork - We're team players in everything we do. Ownership - We're the owners of our actions and decisions. Now - We operate with a sense of urgency and discipline In addition, we look for the demonstration of the following key attributes: Quality Productivity Dependability Customer Focus Adaptability

Requirements

Proven management abilities including, but not limited to recognizing key market areas and trends, planning short- and long-range goals, including strategic five-year planning, forecasting and budgeting, departmental profit loss analysis, sales contracts.
Proven work record in all areas of sales and marketing including broad knowledge in all markets (i.e., meetings, tour and travel, incentive, corporate, F.I.T.)
Strong administrative skills to establish and evaluate actions plans, structure of sales efforts and allocation of resources to achieve desired results.
Strong communication skills, including public speaking and presentation and preparation of written communication.
Strong interpersonal skills for building an effective sales and marketing team, while creating a healthy environment for productivity.
Strong leadership skills to make things happen by addressing important issues and act as a catalyst for change and continuous improvement.
Strong motivational skills to move team beyond challenges and obstacles and enable them to achieve results and be successful
Strong organizational knowledge to improve professional competence and increase contributions to the hotel.
Strong organizational strategy skills to maximize profitability for both the short and long term which requires prudent long-term thinking.
Proficiency in Delphi, Word, Excel, PowerPoint.
Ability to enforce hotel’s standards, policies and procedures with hotel staff.
Ability to prioritize and organize work assignments; delegate responsibilities .
Ability to promote positive work relationships with all departments
Ability to ascertain department’s training needs and provide such training
Ability to be a clear thinker, analyze and resolve problems exercising good judgment.
Ability to ensure security and confidentiality of employee’s hotel information
Ability to build a cohesive sales and marketing team, while creating a healthy environment for productivity.
Ability to establish a climate within the sales and marketing department for open communication.
Ability to communicate the hotel’s vision of being the leading hotel in the community
Ability to motivate your team and enable them to achieve results and be successful
Ability to prepare written communication and conveying information clearly and effectively through both formal and informal documents.
Ability to speak efficiently, conveying ideas and vision in a clear and concise manner.
Ability to make decisions that enhance the hotel’s financial position
Previous training in other hotel departments, preferably front office and food and beverage.
Long hours sometimes required.
Light work - Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
College degree or equivalent experience
Minimum 3-5 years experience as Director of Sales and/or Marketing in a large group/convention segment.

Responsibilities

Directs all sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan.
Produces the annual Revenue Plan in conjunction with Executive Committee members, Sales and Marketing budgets and forecasts.
Produces, implements and monitors action plans to ensure Revenue Plan objectives are achieved.
Analyzes current and potential market trends , coordinates all activities to maintain and increase revenue through added business volume and increased rate
Procures new and repeat business for the hotel by monitoring contact with airlines, travel agencies, commercial houses, private clubs and professional associations within local, domestic and international markets.
Maintains contact with planners, corporate accounts incentive buyers’ airlines and wholesalers, through personal sales calls, telephone contacts and written communications.
Creates and implements special programs to achieve greater productivity through increasing average rate, occupancy, local food and beverage banqueting sales, and business volume during difficult periods
Interacts with worldwide regional sales offices with attention to local office.
Plans and executes sales trips to major market areas; Attends major travel functions to promote sales for the hotel.
Ensure that the training needs of the department are identified and that within their area of control training is systematically planned, implemented and evaluated according to Doubletree by Hilton standards, and as specified in the Hilton Worldwide Training Standards.
Carries out personnel related duties to include but not limited to interviewing, induction, appraising, coaching, counseling, and where necessary, disciplining to ensure staffing and productivity as appropriate
Meets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction.
Organizes and attends major sales/PR related functions within the hotel
Reviews the daily business levels, anticipates critical situations and plan effective solutions, in conjunction with the department heads, to best expedite these situations.
Conducts Management Development and Performance Review for all sales managers and office manager
Prepares written communication/visual presentations as required by General Managers.
Creates and distributes promotional programs to increase hotel revenue
Communicates market trends, occupancy fluctuations and need periods to Executive
Runs Yield Committee meeting weekly to review high and low demand periods for the hotel and adjust ADR accordingly.
Sets goals for each sales manager to achieve revenue plan objectives
Builds relationships with internal and external customers to gain their commitment and support
Understands the agendas and perspectives of others to establish mutually beneficial objectives.