Director of Sales, Kroger & Albertsons

TRIP•Los Angeles, CA

7d•$150,000 - $160,000

About The Position

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing. Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally. Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online. Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement! We’re on the lookout for someone extraordinary to come and join us as Director of Sales, Kroger & Albertsons As our Director of Sales, Kroger & Albertsons, you’ll be you will drive strategic planning, account management, and relationship development to grow sales and market share across Kroger and Albertsons. You will work cross-functionally with marketing, product, and supply chain teams while building strong partnerships with retailer stakeholders to ensure successful execution and long-term growth.

Requirements

8+ years of experience in sales management within the CPG industry, preferably in functional beverages or other high-velocity categories
Minimum 4 years calling on Kroger and Albertsons
Proven success managing large retail accounts and driving category growth
Experience leveraging Kroger 8451, SPINS, Nielsen, and Numerator
Strong leadership skills with the ability to motivate and inspire teams
Excellent communication, negotiation, and presentation skills
Analytical mindset with the ability to use data to drive decision-making
Experience with P&L management and financial reporting
Advanced knowledge of syndicated data to build effective sales strategies
Ability to travel as needed for client meetings and industry events
Must have a reliable car, valid driver's license, registration, and proof of insurance
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

Responsibilities

Develop and implement comprehensive sales strategies for Kroger and Albertsons to achieve revenue and profitability goals.
Build and maintain strong relationships with key stakeholders across Kroger and Albertsons, effectively communicating business goals and ensuring alignment.
Monitor market trends, teh competitive landscape, and consumer preferences within the functional beverage sector to identify opportunities for growth.
Partner closely with marketing, product development, and supply chain teams to ensure alignment on sales initiatives, promotional programs, and retail execution.
Establish and track key performance indicators (KPIs) to measure the success of sales initiatives, providing regular reporting and analysis to senior leadership.
Oversee day-to-day account management activities, ensuring customer expectations are met and exceeded.
Identify opportunities through trade and shopper marketing that amplify brand presence in-store and drive velocity, credibility, and exceptional execution.