About the position
onX is seeking a Director of Vertical Marketing to lead the go-to-market strategy and full-funnel marketing performance for onX Hunt. This role is accountable for aligning marketing efforts across both the Marketing team and the Hunt team to drive business outcomes, ensuring Hunt reaches, acquires, and retains customers effectively across all touchpoints. You will lead the development of a full-funnel marketing strategy for Hunt, partnering closely with functional experts across growth, brand, PR, lifecycle, and creative, and directly leading functions including organic social, events, influencer marketing, and endemic paid media. This role will translate vertical business goals and audience insights into integrated, high-impact campaigns and initiatives that resonate with Hunt's market segments. This role reports to the SVP of onX Hunt with a strong dotted-line reporting relationship with the CMO.
Responsibilities
- Lead the integrated, full-funnel marketing strategy for onX Hunt, including defining strategic audience personas and driving measurable business impact.
- Launch and optimize integrated thematic, seasonal, segment-appropriate campaigns that drive awareness and engagement.
- Ensure campaigns and seasonal go-to-market briefs are fully developed to resonate with different target audiences.
- Partner with subject matter experts to generate new marketing programs and influence testing roadmaps for multiple channels.
- Own timelines and content calendar for go-to-market plans, ensuring clarity and prioritization.
- Build and present an integrated and unified vision of the Hunt marketing strategy.
- Support all marketing teams with clear context, segmentation, and persona guidance.
- Own top-line marketing KPIs for the Hunt vertical and report on impact to stakeholders.
- Leverage data gathered from market trends and customer behavior to refine strategy.
- Recruit, mentor, develop, and lead a combination of direct-report and indirect-report team members.
- Ensure onX Hunt brand cohesion with the onX parent brand and develop the Hunt brand vision.
Requirements
- 12+ years of marketing experience, including 8+ years leading and developing high-performing teams.
- Experience with mobile apps, subscription models, or passion-based products.
- Bachelor's degree in marketing, business, or a related field.
- Demonstrated ability to drive measurable marketing outcomes in a digital-first B2C environment.
- Proven ability to drive measurable business results through strategic marketing leadership.
- Expertise across the entire marketing funnel and integration of key disciplines.
- Strong Product Marketing acumen.
- Demonstrated success managing multi-channel programs.
- Highly collaborative and effective communicator.
- Comfortable using data to inform decisions.
- Permanent US work authorization.
Nice-to-haves
- Previous experience in the outdoor or hunting industries.
- Experience in experimental test design and analysis.
Benefits
- Competitive salaries, annual bonuses, equity, and opportunities for growth.
- Comprehensive health benefits, including a no-monthly-cost medical plan.
- Parental leave plan of 5 or 13 weeks, fully paid.
- 401k matching at 100% for the first 3% you save and 50% from 3-5%.
- Company-wide outdoor adventures and amazing outdoor industry perks.
- Annual 'Get Out, Get Active' funds to fuel your active lifestyle.
- Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays.
