Director, Omnichannel Marketing
About The Position
Evolus (NASDAQ: EOLS) is a performance beauty company with a customer-centric approach focused on delivering breakthrough products. We are seeking an experienced and driven Director, Omnichannel Marketing, to join our Marketing Team reporting to Executive Director, Omnichannel and Consumer Marketing. This role oversees the digital marketing across social media, paid media, CRM, SMS, SEO and web marketing, resulting in campaigns that increase brand perception, acquire new customers and improve customer retention. You will work closely with other departments including professional product marketing, customer education, creative, sales, digital product, legal and regulatory teams. If you join our team, you will be working on some of the most exciting opportunities and challenges we face, with a team that values growth, recognition, and camaraderie. If you are looking for an opportunity to exhibit your knowledge and technical abilities in a unique environment, then look no further! In this role, you will be challenged to drive the success of Evolus in an effort to build a brand like no other.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field
- 10+ years demonstrated experience running digital marketing campaigns
- Experience in pharmaceutical or regulated industry, with understanding of medical/legal/regulatory review processes for FDA-regulated products
- Experience managing a team
- Strong editing skills with attention to detail and brand consistency
- Proficiency with marketing automation platforms (SalesForce Marketing Cloud); analytics tools (Google Analytics, SEMrush); content collaboration platforms (Figma, Trello, Monday)
- Strong presentation skills, ability to distill digital performance into executive dashboards and present insights to leadership
- Excellent organization, communication, and project management skills
- Adaptable, curious and proactive in learning new tools
Responsibilities
- Digital marketing strategy and execution:
- Develop digital marketing strategies aligned with brand franchise goals and customer lifecycle stages to increase customer lifetime value
- Manage campaigns, overseeing content marketing and execution across digital channels
- Develop a deep understanding of aesthetics HCP segments (e.g., injectors, practice owners, and clinical staff), including behaviors, motivations, and decision drivers, to inform targeted digital strategies, personalized content, and lifecycle-based engagement
- Budget and resource management and allocation
- Content Strategy and Execution:
- Oversee the omnichannel content strategy and channel execution that supports product marketing objectives
- Understand legal, regulatory and medical affairs promotional guidelines provided; lead the interpretation and negotiation of promotional review feedback while guiding the creative teams on effective incorporation into final digital assets
- Continue to optimize content and user experience in digital assets across the customer journey
- Performance Analysis and Optimization:
- Define and measure key performance indicators with end-to-end attribution to optimize digital campaign ROI, using tools like Google Analytics, SalesForce, SEMrush, etc.
- Conduct content A/B testing to improve performance
- Oversee channel analytics and reporting and provide executive summaries of digital campaign performance, with recommendations for future optimizations
- Recommend new technologies, martech tools, AI and workflows that improve content and channel performance
Benefits
- competitive suite of medical, dental and vision benefits
- employer covered life insurance
- short-term disability
- 401k match
- new hire equity
- long-term incentives in the form of RSUs, stock options, and/or discretionary bonuses
- mental health and wellbeing resources
- flexible paid time off program for exempt employees
- paid time off accrual plan for non-exempt employees
- holiday soft closure between the Christmas and New Years holidays
- regularly catered team meals at our Evolus Headquarters
- a fully stocked kitchen (Kombucha & Coffee included)
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What This Job Offers
Job Type
Full-time
Career Level
Director
