Director, Paid Marketing Data Products

Marriott • Bethesda, MD

5d • Hybrid

About The Position

We are looking for a Director, Data Operations – Paid Marketing to join the
Data, Analytics & AI (D&A) organization and lead our data products for paid
marketing across a diverse range of paid media channels, including digital
advertising, search, sponsored content, pay-per-click campaigns, paid social,
and more.

The role is responsible for devising, implementing, and assessing strategies
related to data product operations—such as data collection, curation, and
analytics/AI enablement—in the paid marketing space to support lead generation,
brand awareness, and revenue growth.

This position involves close collaboration with business leaders, campaign
managers, data engineers and analysts, and external agencies to support:

Data platform enhancement
Marketing performance insights
Media planning & strategy
Proactive, data-driven business decisions

The role includes direct interaction with leadership teams across the D&A
organization and the Marketing discipline.

Requirements

• Design and engineering of complex data flows and systems in an omnichannel environment
• Defining and managing transformational strategies for digital marketing and paid media data (search, display, video, affiliates, open web publishers and walled gardens such as Facebook and Google)
• Knowledge of advertising technology (ad tech), real-time data processing, clean rooms, database technologies, and distributed data stores (SQL, NoSQL)
• Ability to deliver results in complex and ambiguous environments

Responsibilities

• Provide leadership, consulting, and information expertise to achieve Data Products goals in a cross-functional product pod
• Partner with business and technology disciplines to develop and deploy paid marketing data and AI enablement infrastructure
• Contribute to data strategy, data management, and enhanced data products for Marketing
• Oversee media data strategy and prioritize implementation tactics aligned to long-term business goals
• Identify KPIs and data requirements to optimize media mix strategies and ROI
• Manage vendors and technical staff supporting AWS, Snowflake, Python, and related tools
• Reduce manual processes and data quality issues related to data capture
• Build Data Product, Analytics, and Reporting roadmaps
• Partner with leadership to secure funding for critical Data Products and IT programs
• Build and maintain effective internal and external stakeholder relationships
• Foster a collaborative and goal-oriented team environment
• Communicate initiative wins, risks, and opportunities
• Solicit feedback and develop action plans to address gaps
• Support direct reports in building business partnerships
• Analyze service issues and trends
• Develop and execute operational strategies aligned with brand business objectives
• Review and audit expenses
• Monitor performance against budget
• Review financial statements and operational reports
• Coach teams on managing controllable expenses
• Interview and hire employees
• Promote fair and equitable treatment of associates
• Facilitate regular team communication (e.g., staff meetings)
• Model service behaviors and foster engagement
• Set goals, manage performance, and conduct reviews
• Solicit employee feedback and address concerns
• Enforce policies and disciplinary procedures
• Champion change and support talent development

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

What This Job Offers

• Job Type: Full-time
• Career Level: Director