Director, Partnership Activation & Insights

Ball Arena•Commerce City, CO

8d•$80,000 - $90,000•Hybrid

About The Position

You are a strategic and results-driven leader with a passion for delivering exceptional partner experiences that drive both revenue and fan engagement. You thrive in a fast-paced, dynamic environment and bring a combination of creativity, operational excellence, and people leadership to your work. You are equally comfortable managing day-to-day activation logistics as you are developing innovative strategies that maximize the value of each partnership. You have a proven track record of leading activation efforts for both new and existing partnerships, ensuring every agreement is fulfilled in a meaningful, high-impact way that strengthens the Colorado Rapids brand and grows the fanbase. You are a natural collaborator, working closely with sales, marketing, and game-day operations teams to bring partnerships to life while identifying opportunities to expand partner engagement and drive long-term growth. You are data-driven and metrics-oriented, using insights to evaluate activation success, optimize processes, and continually improve the partner experience. Above all, you are energized by the opportunity to create unforgettable experiences for both partners and fans while helping shape the future of the Rapids Partnership Marketing Activation team.

Requirements

BS/BA/Other degree in field or related field
5+ years’ experience in field or related field
Applicants must meet minimum qualifications at the time of hire

Nice To Haves

1+ years of team leadership and people management
Professional, collegiate, and/or media related sales and management experience
Ability to acquire or produce and maintain a valid driver’s license and meet company vehicle driving standards

Responsibilities

Activation Leadership: Lead all activation efforts for new and existing partnerships, ensuring each partnership is thoughtfully and meaningfully executed to align with the Colorado Rapids brand, drive fan engagement and growth, and deliver measurable value that supports both partner objectives and long-term relationship success.
Leadership: Provide hands-on leadership, guidance, and mentorship to Partnership Account Managers, fostering a high-performance culture where team members are empowered to achieve individual and team goals, develop professionally, and consistently deliver exceptional activation execution and outstanding partner experiences.
Partner Relationship Management: Serve as the primary account manager for premium and high-value partners, ensuring their goals are met through personalized support, strategic guidance, and exceptional activation execution that drives both partner satisfaction and long-term growth.
Strategic Growth: Identify opportunities to deepen partner engagement and expand long-term partnership value while supporting both Rapids fan growth goals and partner objectives.
Data & Insights: Leverage data, fan insights, and performance metrics to evaluate activation effectiveness, inform strategic decisions, and continuously optimize partnership programs for maximum impact.
Operational Excellence: Oversee timelines, budgets, and resources for all partnership activations, ensuring high-quality delivery and efficient execution across all touchpoints.
Partner Experience & Service: Deliver high-level, proactive customer service to all partners, ensuring their needs are anticipated and met, expectations are exceeded, and every interaction strengthens long-term relationships and loyalty.
Cross-Functional Collaboration: Collaborate cross-functionally with Sales, Marketing, Game Presentation, Stadium Operations, and Business Intelligence to ensure seamless execution of partnership activations and a cohesive partner experience.
Department Collaboration: Collaborate closely with the Partnership Marketing Sales Director to ensure all partnerships are effectively managed, activated, and delivered successfully, providing a seamless and high-quality experience for partners and fans alike.
Innovation & Creativity: Develop and implement inventive, high-impact activation strategies that differentiate partnerships, elevate the Colorado Rapids brand, and create memorable experiences for fans and partners alike.
Fan Growth & Experience: Design and execute partnership activations that enhance the fan experience, drive engagement, and contribute to long-term growth of the Colorado Rapids fanbase while delivering meaningful value for partners.
Department Culture: Foster a high-performing culture by setting clear expectations, providing strategic guidance, and supporting professional growth and development within the team.