Director, Performance Marketing
About The Position
RVO Health is seeking a dynamic and highly experienced Director of Performance Marketing to lead and develop paid media and acquisition strategies for our portfolio of health websites, including Healthline.com and Healthgrades.com. This individual will own the full-funnel performance marketing strategy—spanning paid media, affiliate distribution, CRM acquisition, and marketing QA—to drive profitable customer acquisition and long-term value. This leader will oversee a large-scale media budget, build and mentor a world-class team, and drive performance through data-driven, ROI-focused initiatives. To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
Requirements
- 8+ years of progressive experience in performance marketing or paid media, with a proven track record of meeting performance goals.
- Demonstrated experience leading and developing teams of managers and analysts.
- Proven experience managing large, multi-channel media budgets (e.g., $10M+ annually).
- A deeply data-driven and quantitative background with strong analytical skills, attention to detail, and a willingness to learn.
- Hands-on-keyboard expertise in performance marketing platforms (e.g., Google Ads, Meta Ads Manager, DSPs, affiliate networks).
- Proficiency with data analysis and visualization tools (e.g., advanced Excel/spreadsheet software, SQL, Tableau, Looker, or similar BI tools).
- Excellent leadership, interpersonal, and team development skills with a collaborative, "team player" management style.
- A self-starter with the flexibility to adapt to evolving strategies and a willingness to take ownership of business outcomes.
- Reliable and outstanding communication skills, with the ability to manage stakeholders across executive, technical, and creative functions.
Responsibilities
- Lead, mentor, and develop a high-performing team of managers and analysts, fostering a culture of continuous improvement and professional growth.
- Own and evolve the overall performance marketing strategy, aligning team goals with broader business objectives, P&L outcomes, and acquisition targets.
- Establish clear roles, responsibilities, and feedback loops to ensure alignment, transparency, and consistent delivery against marketing goals.
- Establish and track performance goals rooted in key business metrics, including LTV:CAC ratios, incremental profitability, and scalable acquisition growth.
- Oversee the day-to-day execution and optimization of digital paid media campaigns across a variety of channels (e.g., Paid Search, Paid Social, Display, Affiliate, Video) for RVO Health brands.
- Manage a large-scale media budget, ensuring campaigns are spending efficiently and meeting or exceeding all performance KPI targets.
- Champion a test-and-learn culture, driving rigorous experimentation across creative, audience segmentation, bidding strategies, and funnel optimization to scale new opportunities.
- Be willing to "roll up sleeves" to train team members and pitch in on execution when needed.
- Partner with analytics teams to define KPIs, attribution models, and incrementality testing frameworks.
- Use paid media insights and data to collaborate cross-functionally with product, lifecycle, and site experience teams to improve yield and optimize the entire customer journey.
- Act as a key partner to stakeholders in Product, Analytics, Client Services, Yield Management, and Finance.
- Work with stakeholders on new initiative and product development, surfacing business data and performance insights to allow for informed decision-making.
- Partner with Finance on forecasting, budgeting, and performance reporting.
Benefits
- Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
