Director, Product Development - Girls Toys

BASIC FUN INC-posted 12 days ago

Full-time • Senior

Boca Raton, FL

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Basic Fun! is a dynamic global designer and marketer of classic, innovative children’s entertainment products and we strive to bring smiles to people of all ages. Our iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in store and in family entertainment venues. The Company is proud to have long-term, valued licensing partnerships with A-List Licensors, including Hasbro, Disney, Mattel, Nintendo, Pokémon, Netflix, Coca Cola, Universal, Paramount, Warner Brothers, Cloudco Entertainment, NFL and NBA. Basic Fun! has a portfolio of powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash’ems® and Littlest Pet Shop®, and many other trusted brands. All of us at Basic Fun! are dedicated to enriching lives and creating unforgettable moments through imaginative play. In partnership with the Vice President of Product Development – Girls Toys, this position is responsible for leading the creation and execution of product strategies from concept to launch, managing the entire product lifecycle and ensuring products align with business goals and customer needs. Key responsibilities include market trend analysis, idea generation, managing cross-functional teams (engineering, design, marketing, sales), overseeing product roadmaps and budgets, and fostering innovation to bring successful products to market.

Develop and implement product development policies, objectives, and strategies aligned with overall company goals.
Spearhead research for new products, product enhancements, and rebrands, identifying opportunities and translating them into viable concepts.
Oversee the entire product lifecycle, from idea generation and prototyping to testing and successful market launch.
Lead and manage product development team members, motivating them and guiding efforts to achieve product objectives.
Work closely with various departments, including engineering, design, marketing, sales, finance, and operations, to realize product goals.
Conduct market analysis to understand customer needs and identify opportunities for new products and upgrades.
Allocate resources (personnel, materials, equipment) and manage budgets to ensure financial efficiency and effective execution of development plans.
Establish clear priorities, set realistic timelines, monitor progress, and ensure products are delivered on time and within budget.

Bachelor’s degree in industrial design, toy design or equivalent experience.
10 + years extensive experience in product development and project management and a proven track record of launching successful products.
Excellent ability to motivate, direct, and lead cross-functional teams.
Strong skills in strategic thinking, critical thinking, and data analysis to make informed decisions.
Excellent verbal and written communication skills to effectively convey complex ideas to both technical and non-technical stakeholders.
Knowledge of software engineering, user experience design, and various development methodologies.
Strong financial acumen, budgeting skills, and a solid understanding of market trends.
Strong ability to identify and resolve complex problems that arise during the product development process.
Ability to travel, as needed.

Experience with Solid Works, Key Shot and 3D software.

Full-time on-site position located at our company’s headquarter offices in Boca Raton, Florida.
Weekly remote workday on Fridays.

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