Director, Product Engagement (Lifecycle Marketing) - 15 month FT Contract

Wealthsimple Technologies

23h•Hybrid

About The Position

Wealthsimple's mission is to help everyone achieve financial freedom – by making financial services simple, transparent, and low-cost. We're Canada's largest fintech, trusted by over 3 million clients with more than $100 billion in assets. We move fast, we own our work, and we care deeply about the people using our products. Our Product Engagement (PE) team's mission is to connect clients to value — ensuring every client discovers, learns, adopts, and grows with our products. We do that through smart, personalized lifecycle communications across email, push, SMS, and in-app, powered by behavioural data, rigorous experimentation, and an increasingly AI-native way of working. We embed deeply with our Product, PMM, Data Science, and Growth partners — we don't just service their requests, we shape their strategies. We're looking for a Director, Product Engagement to lead our lifecycle function during a pivotal period of growth. This is a 15-month fixed-term contract, reporting to the VP, Product Marketing. In this role, you'll own the strategic direction and execution of product engagement work across Wealthsimple's full product ecosystem (Self-directed Investing, Wealth Management, and Banking), with a primary mandate to drive cross-sell growth and deepen product adoption among our existing client base. You'll lead a high-performing team of lifecycle marketers, set the vision for how we use data and AI to engage clients at scale, and serve as a senior voice for the Lifecycle function across the organization. The ideal candidate has led lifecycle or CRM functions at a hyper growth, innovative, consumer-first company, brings a sharp analytical lens to everything they do, and knows how to move fast without sacrificing client experience or quality.

Requirements

4+ years of proven leadership of a lifecycle or CRM function at a consumer-first, mobile-first company — you've built and scaled retention and cross-sell programs that drove measurable business outcomes; demonstrated experience independently leading strategic initiatives required
8+ years of hands-on, omni-channel (email, push, SMS, in-app) experience using marketing automation tools/ESPs, with hands-on, recent execution experience in Braze or equivalent enterprise marketing automation platforms
Deep knowledge and understanding of customer/lifecycle marketing strategies, email marketing best practices, leveraging & activating customer data, targeting & treatment personalization, strategic cohorting & audience segmentation
A rigorous, data-driven approach to decision-making — you're comfortable with data visualization tools and experimentation design, and you instinctively connect campaign performance to business metrics
A track record of earning trust and influence with senior cross-functional stakeholders — Product, Data Science, Growth — and bringing those partners along on bold, long-term initiatives
Experience building AI-native marketing workflows — you've made thoughtful adoption decisions on AI tools and platforms, developed repeatable AI-assisted processes at a team level (personalization, segmentation, QA, reporting), and can speak credibly to AI's role in lifecycle marketing in executive and cross-functional forums
Experience leading, developing, and holding a high bar for teams of 6+ lifecycle marketers, including Managers; you're a direct, empathetic coach who makes your team better

Responsibilities

Own the PE cross-sell strategy end-to-end — set the targeting philosophy, shape audience frameworks (Personalization-driven segmentation, LLM powered cohorts, propensity models), and align lifecycle programs with Wealthsimple's product adoption and business goals across all core verticals
Lead and develop a high-performing lifecycle team — set a high bar for craft and ownership, coach managers and specialists on strategic thinking and execution excellence, and build a culture where feedback, experimentation, and AI-native working are the norm
Set the AI and technology strategy for PE — drive adoption of AI-powered personalization, evaluate and make decisions on new platform capabilities, and champion scalable, automated workflows that increase team impact without increasing headcount
Establish PE as a strategic growth driver — represent the lifecycle function in senior leadership forums, bring cross-sell and client behaviour insights into product planning and roadmap conversations, and ensure PE is seen as a partner in business outcomes, not just a campaign execution team
Govern experimentation and measurement at scale — set the PE experimentation philosophy, drive program-level incrementality measurement with control groups as a standard, and use results to influence product decisions and company-wide strategy — not just marketing playbooks

Benefits

Top-tier health benefits and life insurance
Long-term group savings with employer match, through Wealthsimple for Business
20 vacation days, 4 wellness days, and unlimited sick and mental health days per year
90 days away: work outside Canada for up to 90 days per year
Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS

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