About the position
Xumo seeks an experienced and highly motivated Director of Product Management, Advertising Technology to join our growing FAST Product & Technology team. Reporting to the Senior Director of Product, the Director of Product Management, Advertising Technology will drive the strategy, development, and optimization of Xumo's ad tech products and initiatives. This role will collaborate closely with cross-functional teams, including ad operations, front- and back-end engineering, advertising sales, project management, and marketing, to deliver innovative advertising solutions that drive average revenue per user while optimizing for the best possible user experience. Candidate must exhibit deep and broad knowledge of modern digital video advertising technologies and have directly relatable experience with audience segmentation and data-driven advertising solutions. In this role, you will drive the strategy, roadmap, and execution of products that enhance our platform's targeting, personalization, and monetization capabilities. This role will require an individual to be very organized, excellent in written and verbal communication, highly analytical, capable of performing deep data analysis with limited assistance, communicate clearly and regularly with internal and external stakeholders, and consistently demonstrate subject matter expertise.
Responsibilities
- Define and execute the product roadmap for ad tech solutions, ensuring alignment with business objectives and market trends.
- Lead the development of data-driven advertising products and initiatives, including identity resolution, audience modeling, and behavioral segmentation, aimed at maximizing revenue.
- Collaborate with business, engineering, and ad operations teams to develop scalable, privacy-compliant solutions for user profiling and targeting.
- Use data and analytics to improve ad targeting, monetization strategies, and user experience.
- Collaborate with sales, marketing, and customer success teams to understand market needs and turn them into product features.
- Monitor and analyze market trends, the competitive landscape, and emerging technologies to identify new opportunities.
- Ensure compliance with data privacy laws (GDPR, CCPA, etc.) and industry standards when managing audience data.
- Establish KPIs and metrics to assess product performance and enhance audience segmentation strategies.
- Drive go-to-market strategies and collaborate with business, ad ops, and sales teams to maximize adoption and revenue impact.
Requirements
- Over 9 years of experience in product management within Ad Tech, MarTech, or a similar industry.
- Experience with SSAI and VAST solutions related to the FAST industry.
- Extensive expertise in monetizing FAST content with a focus on leveraging data to improve CPMs.
- Proven success in launching effective video ad tech products that generate significant business results.
- Deep understanding of user profiles, audience segmentation, and data-driven advertising solutions.
- Experience with DMPs (Data Management Platforms), CDPs (Customer Data Platforms), identity resolution, and real-time bidding (RTB) ecosystems.
- Deep understanding of programmatic advertising, first-party and third-party data, contextual targeting, and personalization.
- Knowledge of data privacy laws and best practices for compliant data management.
- Strong analytical, problem-solving, and decision-making skills with a data-driven mindset.
- Strong communication, leadership, and stakeholder management abilities.
- Experience collaborating with engineering and data teams to develop scalable, high-performing products.
Nice-to-haves
- Experience with machine learning models for audience insights and targeting.
- Knowledge of cloud-based data platforms such as AWS and GCP.
- Experience with advertising APIs, SDKs, and integrations with ad exchanges, DSPs, and SSPs.
- Familiarity in television, broadcast, FAST, media, technology, or related fields.
- Knowledge of video ad insertion technologies in TV or streaming media platforms.
- Familiarity with Content Management and/or Asset Management Systems.
- Proficiency in relational databases, executing SQL queries, and using other querying tools.
- Proficiency in Jira or similar project management tools.
Benefits
- Best-in-class Benefits to eligible employees.
- Array of options, expert guidance and always-on tools, personalized to meet the needs of your reality.
