About the position
We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place. At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers. We are seeking a highly creative, motivated, and passionate Director, Product Marketing to drive the messaging, launches, awareness, and product marketing strategy for Salesforce Data Cloud's Segmentation & Activation and Data Collaboration/Clean Rooms roadmap. This pivotal role also involves building and refining the core Data Cloud for Marketing narrative and message. It requires a strategic, hands-on leader with demonstrable expertise across all facets of product marketing.
Responsibilities
- Lead End-to-End Product Launches: Own and drive major product launches specifically for Data Cloud's Segmentation & Activation and Data Collaboration/Clean Rooms, ensuring successful market introduction, positioning/messaging, adoption, and measurable impact against defined KPIs.
- Own the Marketing Persona Narrative & Messaging: Develop clear, compelling narratives, value propositions, and differentiated positioning and messaging specifically for Data Cloud for Marketing portfolio.
- Drive Sales Enablement & Programs: Collaborate with sales leadership to develop comprehensive marketing solutions, support always-on sales plays, and strategic sales programs.
- Serve as a Subject Matter Expert: for Data Cloud's Segmentation & Activation, and Data Collaboration/Clean Rooms features, continuously monitoring industry trends, competitive landscapes, customer needs.
- Oversee Content Strategy & Delivery: Drive the creation and delivery of high-impact content, including messaging & positioning documents, pitch decks, demo storyboards and demo videos, webinars, blogs, case studies, and more.
- Shape Product Strategy: Partner closely with Data Cloud Product Management to influence and shape innovative product investments.
- Confidently deliver compelling presentations to internal and external audiences of all sizes.
Requirements
- 8+ years of experience in product marketing, industry marketing or corporate marketing.
- Demonstrable expertise in leading product launches from strategy to execution.
- Proven ability to strategize, craft, and communicate compelling messaging and positioning for complex technology products.
- Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers.
- Ability to create a range of marketing assets including, on-message product demo videos, sharp succinct slide pitch-decks, product data sheets, enablement material, press releases, and blog posts.
- Experience working directly with industry analysts (e.g., Gartner, Forrester) and leading briefings to shape industry narratives.
- Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
- Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders.
Nice-to-haves
- Experience with the Salesforce products, Data + AI/CDP platforms and/or other SaaS and B2B technology platforms preferred.
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity.
- A winning attitude that inspires optimism, fun, and the desire to always be learning!
Benefits
- Time off programs
- Medical, dental, vision
- Mental health support
- Paid parental leave
- Life and disability insurance
- 401(k)
- Employee stock purchasing program
