About the position
We are seeking a strong Director of Product Marketing to join our marketing team and help further optimize and drive our go-to-market strategy. A leader who has built successful GTM motions and understands the cross-functional steps between product, engineering, PMMs, marketing, sales, and customer success. We have an incredible product, maybe even the best, and we need the right product marketer to help us tell that story. We are looking for an excellent storyteller to create product messaging and positioning that redefines industry expectations and communicates the benefits of our advancements in technology. This includes doing deep customer, competitor, and market research and translating this into compelling messaging, buyer personas, sales decks, and more. You will also collaborate with the broader marketing team on campaign strategies to ensure your product is hitting revenue targets. This is a high-impact, high-visibility role where you will serve as the subject matter expert for the product, both internally and externally. Approaching business problems in a data-driven and structured manner is a fundamental aspect of this role. We want to see the strategy and effectiveness of this team only continue to grow under the strategic guidance of the product and industry aficionado. The ideal candidate is a strategic thinker who is comfortable working with SaaS and hardware products and thrives in turning compelling product stories into content, collaborating with the product team, and helping to organize and manage our product launches, prepare materials to train our GTM teams on the latest Netradyne use cases, and much more.
Responsibilities
- Define, manage, and implement comprehensive go-to-market strategies for new and existing product initiatives including audience definition, product positioning, comms architecture, and launch strategy.
- Implement clear positioning and messaging around our key products and features - develop a compelling narrative and value proposition for Netradyne's products and communicate our competitive edge.
- Equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge in partnership with sales enablement.
- Be the product owner and work with growth and demand generation teams to coordinate campaigns that exceed revenue goals.
- Work with customer success to serve as the SME and assist them in developing campaigns to influence cross-sell and up-sell opportunities.
- Be the common thread between Product, Engineering, Marketing, and Sales/CS.
- Distill complex competitive information into simple, persuasive, and accurate messaging.
- Conduct customer and persona research for various initiatives.
- Work closely with industry experts to ensure effective thought leadership and ongoing relevance in the market.
- Lead product launches in partnership with cross-functional teams.
- Opportunity to present on virtual and in-person stages.
- Other duties as assigned.
Requirements
- 8+ years of marketing experience and 6 + years in leadership and team management, preferably with 5+ years of product marketing experience in the B2B SaaS space.
- Track record of working with growth teams to influence campaigns and pipeline generation in a modern marketing mix.
- Worked closely with Customer Success to build and scale customer lifecycle growth.
- Has developed value-based narratives and created thought leadership.
- Led on-going updates to messaging and positioning.
- Led strategic level optimization of company-wide GTM process and strategy.
- Facilitated large company product launches.
- Has managed and owned website messaging and copy.
- Improved company-wide product knowledge and selling through sales training sessions and sales enablement collateral.
- Uses data and research to back recommendations and decisions.
- Proven successful experience collaborating with cross-functional teams including sales, enablement, product, and more.
- Strong project management skills.
- Self-starter with the ability to succeed in a fast-paced and rapidly changing environment.
- Stand out verbal and written communication skills.
- Previous start-up experience is a huge plus.
Nice-to-haves
- Experience in B2B SaaS and hardware-led SaaS is a plus.
- Project management experience is desirable.
- Experience with Smartsheet is a plus.
Benefits
- Salary $200,000-$230,000
- Company Paid Health Care, Dental, and Vision Coverage
- Three Health Care Plan Options
- Generous PTO and Sick Leave
- 401(K)
- Disability and Life Insurance Benefits
- $50 phone stipend per pay period
