Director, Product Marketing Mobility and OTR

WEX•Maine, NY

About The Position

WEX simplifies the business of running a business through smarter workflows and financial intelligence. Our North America Mobility and OTR businesses power the fleets that keep commerce moving — from small owner-operators to large fleet enterprises. As our portfolio evolves across fuel, EV, and telematics, we are seeking a Director of Product Marketing who can elevate how we position, launch, and scale products — ensuring innovation translates into measurable revenue impact. About The Role This is a strategic leadership role responsible for transforming and scaling the Product Marketing function across a high-impact, multi-segment portfolio.

Requirements

10+ years of B2B Product Marketing experience in SaaS, fintech, mobility, or complex workflow platforms.
Experience owning or materially influencing revenue performance in a multi-segment B2B environment.
Proven track record building or evolving a Product Marketing function in an ambiguous or growth-oriented organization.
Demonstrated success turning launches into revenue performance.
Experience influencing executive-level stakeholders and shifting cross-functional behavior.
Deep understanding of complex sales motions and stage-based enablement strategy.
Strong business acumen and comfort engaging in portfolio tradeoffs, investment decisions, and revenue planning.
Ability to zoom out to shape strategy and zoom in to drive disciplined execution.
Experience operationalizing modern tools (including AI) to improve PMM velocity and insight generation.

Nice To Haves

Mobility, fleet, or transportation experience is a plus but not required.

Responsibilities

Own positioning, segmentation, and go-to-market strategy across Fuel, EV, Telematics, and OTR.
Ensure launches translate into measurable business outcomes, including pipeline creation, win-rate improvement, adoption acceleration, and retention impact.
Establish post-launch performance reviews and revenue accountability loops.
Identify whitespace and growth opportunities across segments.
Serve as the voice of the market in roadmap planning and investment discussions.
Introduce structured validation processes grounded in customer insight, usage data, and competitive intelligence.
Influence pricing, packaging, and portfolio tradeoffs to align with revenue strategy.
Partner with Sales leadership to define stage-specific enablement that improves deal velocity and close rates.
Shift the organization from reactive one-pager production to disciplined, outcome-driven sales motions.
Ensure sellers are equipped with differentiated narratives that resonate across segments.
Establish launch tiering, prioritization, and resource allocation frameworks to focus on highest-impact initiatives.
Define clear engagement models with Product, Sales, Marketing, and CX.
Build scalable processes that increase speed-to-market while maintaining strategic rigor.
Build and develop a high-performing PMM team capable of operating as strategic advisors.
Coach PMMs to deepen business acumen, executive presence, and cross-functional influence.
Foster a culture of accountability, insight-driven thinking, and ownership.