Director, Product Marketing

Prenuvo

3d • $200,000 - $230,000

About The Position

At Prenuvo, we are on a mission to flip the paradigm from reactive “sick-care” to proactive health care. Our award-winning whole body scan is fast (under 1 hour), safe (MRI has no ionizing radiation), and non-invasive (no contrast). Our unique integrated stack of optimized hardware, software, and increasingly AI, coupled with the patient-centric experience across our domestic and global clinics, have allowed us to lead the change against “we caught it too late again".
We’re hiring a Director, Product Marketing to join Growth Marketing and own go-to-market, positioning, and activation for our consumer products. You’ll be the bridge between clinical, creative, product & marketing teams - translating clinical value into simple consumer messaging and experiments that move the business needle.
Help reshape the world through proactive healthcare while working with cutting-edge technology and high performing teams with deep expertise - join us to make a difference in people’s lives!

Requirements

• 8–12+ years of product/consumer marketing experience with a strong growth and experimentation orientation; 3–5+ years in a people/managerial leadership role.
• Demonstrated track record launching and scaling consumer products, ideally in consumer health, medtech, diagnostics, or adjacent DTC health categories.
• Deep experience owning GTM end-to-end: insights, positioning, creative strategy, channel activation, and measurement.
• Strategic + operational leader: you can set long-term strategy and also roll up your sleeves to operationalize experiments and creative programs.
• Data-driven and results oriented: comfortable with experimentation design, A/B testing, cohort/LTV analysis and tools such as GA4, Amplitude, Looker/BigQuery or equivalents.
• Exceptional storyteller: able to translate clinical/technical benefits into simple, persuasive consumer messaging and creative direction.
• Excellent cross-functional collaborator and stakeholder manager — proven ability to influence Product, Clinical, Creative and Ops leaders.
• Experience managing budgets and owning KPIs at a product or portfolio level.
• BA/BS in marketing, business, or related field (or equivalent experience).

Responsibilities

• Define product positioning, value propositions, messaging frameworks, and consumer narratives for Prenuvo’s product offerings (a la carte scans, memberships, standalone products etc.) that resonate across paid (online and offline), lifecycle, website, content marketing channels.
• Design, run, and analyze acquisition and activation experiments (landing pages, ad creative, pricing tests, segmented discounts, onboarding flows), partnering closely with Performance Marketing , Ecomm, Clinical & sales teams.
• Translate clinical/technical benefits into concise consumer-facing content (web, email, ads, in-clinic collateral, website FAQs, scripts).
• Build robust customer insights programs (interviews, surveys, journey mapping, cohort analysis) to inform roadmap and messaging, own product awareness tracking and report out on regular cadences.
• Own the product marketing calendar and identify key marketing moments to leverage seasonality, consumer behavior and moments within health & wellness and support GTM activities with segmented offers, discount & bundling strategies etc.
• Lead creative strategy and partner closely with Creative/Agency partners to develop high-impact concepts, oversee production, and ensure creative work matches product positioning and performance goals.
• Develop geo specific GTM activities based on location, audience, country etc. nuances including identifying any local market opportunities to support clinic level goals

Benefits

• An avenue to make a positive impact on people's lives and their health
• We believe in preventative healthcare for everyone, including our team - Prenuvo provides free, whole-body scans to each team member
• Growth opportunities are at the heart of our people journey, we’re doing big things with bright minds - there is no single path to success, it can be shaped along the way
• Building strong relationships is at the core of everything we do - our team gets together each week to connect, share, and socialize
• Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it
• We now offer the Prenuvo’s Commuter Benefits Plan to help cover your transit and parking costs. Whether you ride, drive, or park, we’ve got you covered—making your commute easier and more affordable!
• Retirement made easy! We offer a 401(k) plan to our US employees to help you save for the future, with company contributions to support your financial goals. Plan for tomorrow while you grow with us today!
• We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family

What This Job Offers

• Job Type: Full-time
• Career Level: Director