Director, Product Marketing

About the position

The Product Marketing Director is responsible for developing and executing comprehensive marketing strategies for AssetMark's products and services. This role involves overseeing a team of investment marketers who are responsible for product positioning, messaging, and go-to-market strategies to drive advisor acquisition, engagement, and retention. This leader will position AssetMark as a market leader, enhance brand equity, and drive growth through innovative marketing initiatives. The ideal candidate is a visionary leader with extensive experience in product marketing, brand strategy, and customer experience with a proven track record of developing results. This is a full-time position in our Concord, CA office with a hybrid work schedule.

Responsibilities

• Develop and implement a visionary marketing strategy that aligns with AssetMarks' investment and service goals and objectives
• Lead the product marketing teams in creating and executing go-to-market strategies, brand positioning, and messaging
• Collaborate with senior leadership, including the investment team, Sales, and marketing teams, to ensure cohesive and effective marketing initiatives
• Oversee the positioning and messaging for all products and services, ensuring clear communication of value propositions to segmented advisors
• Lead the development of marketing collateral, including product literature, case studies, and digital content
• Drive the launch of new products and services, coordinating cross-functional efforts to ensure successful market entry
• Enhance the brand equity and recognition through innovative campaigns, partnerships, and thought-leadership initiatives
• Gather and utilize customer insights to refine marketing strategies and drive product and service improvements
• Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence
• Provide ongoing training and development opportunities to enhance the team's skills and knowledge
• Set clear objectives and key results for the team, track performance, and make adjustments as needed
• Establish key performance indicators and metrics to measure the effectiveness of marketing initiatives
• Provide regular reports and insights to the executive team on marketing performance, trends, and opportunities
• Continuously evaluate and refine marketing strategies based on data, market trends, and competitive analysis

Requirements

• Exceptional leadership, communication, and interpersonal skills
• Strong analytical skills and experience with data-driven decision-making
• Ability to thrive in a fast-paced, dynamic environment
• Knowledge of financial services and/or investment products/cash, and tax offering
• Excellent writing skills to distill technical concepts into simple, compelling messages
• Strong interpersonal communication skills; can effectively build relationships and influence partners
• Approach challenges with a pragmatic, get-it-done attitude
• Exceptional problem-solving and analytical skills
• Solution-oriented mindset
• Ability to frame ambiguous and complex issues and generate insights through strategic and quantitative analysis
• Results-oriented with the ability to drive numerous tasks and utilize all available resources with high urgency and self-motivation
• Ability to effectively work cross-functionally at all levels of the organization, managing and prioritizing multiple tasks under tight deadlines
• Curious and enthusiastic to embrace learnings and best practices in the dynamic field of Product Excellence
• Proficient with Salesforce, Wrike, Excel, PowerPoint, and measurement tools

Nice-to-haves

• An MBA or advanced degree is preferred
• Experience in segmentation, buyer journeys, and profiling campaigns is preferred
• Development of KPIs for all aspects of the product marketing lifecycle is preferred
• Budget and vendor management is preferred
• A diverse background in planning, measuring impact, and executing across digital marketing with omnichannel tactics is preferred
• Willing to rapidly adopt new technologies is preferred
• Expertise with marketing metrics is preferred

Benefits

• Flex Time Off or Paid Time/Sick Time Off
• 401K - 6% Employer Match
• Medical, Dental, Vision - HDHP or PPO
• HSA - Employer contribution (HDHP only)
• Volunteer Time Off
• Career Development / Recognition
• Fitness Reimbursement
• Hybrid Work Schedule