About the position
The Director - Product Marketing is responsible for owning messaging, driving go-to-market (GTM) product launches, and the development of content that engages prospective buyers, supports customer growth, and enables sales conversion. This role is highly cross-functional, partnering closely with teams across Appcast—including Product, Sales, Strategy, and Customer Success—to ensure our solutions are clearly and effectively positioned in the market. Success in this role requires a strong blend of strategic insight, cross-functional leadership, and hands-on development of sales collateral. As a senior member of the marketing team reporting directly to the VP of Marketing, you will play a critical role in shaping how we communicate value to our buyers and enabling our teams to win in a competitive marketplace.
Responsibilities
- Lead strategic partnerships with Product, Strategy, Sales, articulate go-to-market messaging that supports product launches/updates, evolving business needs, and continued growth.
- Translate those messages into high-quality, market-facing materials (e.g., sales collateral) with strong value messaging and storytelling; oversee the completion of additional sales materials including external one pagers and internal training materials.
- Oversee and direct the completion of case studies and testimonials, ensuring they effectively convey how Appcast delivers customer bliss through optimal performance.
- Lead the creation and ongoing updates of buyer personas and competitor matrices, collaborating with Strategy and Sales Enablement teams to ensure effective rollout and adoption.
- Mentor and support the growth and development of staff across the marketing team, particularly in the areas of customer voice, product knowledge, and messaging alignment.
- Own collateral development - Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create sales materials including external one pagers and internal enablement & training materials.
- Manage repositories of materials (Content Library, Mindtickle & Sharepoint) and sunset content when required.
- Drive strategic collaboration with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campaigns.
- Manage relationships with internal and external design resources as well as subject matter experts.
- Assess the effectiveness of the product marketing programs, tools (G2), and technology (eg. Mindtickle) that support Appcast's GTM efforts on an ongoing basis.
- Develop and maintain a deep, thorough understanding of our customers' needs and challenges; play a key role in shaping and continuously refining detailed buyer personas; apply data-driven insights to guide strategic marketing decisions.
Requirements
- Proven ability to create messaging and collateral that effectively resonates with target audiences.
- Proven experience creating sales materials that drive engagement and are consistently adopted by sales teams—supporting examples will be requested.
- Strong leadership and management skills with the ability to motivate and develop a high-performing team.
- Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies and results to stakeholders at all levels.
- Ability to think strategically and develop long-term plans while also managing day-to-day execution.
- Proven ability to build and maintain strong, collaborative relationships with internal leadership and external stakeholders, fostering alignment and driving cross-functional initiatives forward.
- High level of positive energy, drive, enthusiasm, and commitment; must be a self-starter and enjoy working in a fast-paced and collaborative environment.
Benefits
- Competitive compensation
- Comprehensive benefits
- Employee networks
- Fun gatherings
- Delicious food
- Pet-friendly workspace
