Director, Product Strategy Lead LCM - Immunology

Novartis • East Hanover, NJ

2d

About The Position

Marketing leader in a medium revenue organization OR regional/global brand leader for a small revenue organization. Responsible for the development, implementation and execution of brand strategy, marketing mix and operational plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term. Contributes to the development and execution of the strategic business plan, tactical program development and implementation, and ROI assessment Job Description Key Responsibilities:
Lead the development and implementation of the strategic marketing for the brand -Monitor the product performance, competitive environment and customer base to quickly identify plan changes -Manage ROI assessments of tactical programs, & while collaborating with Sales Leadership, ensure proper execution throughout the field force(s) -Lead interactions with extended brand team members including other functional areas (Sales, Managed Markets, Medical, Clinical, Regulatory, Training, Finance, and others, building consensus/buy-in among these team members -Present to senior management on strategy and action plans to addresscompetitive threats and/ or exogenous market events -Collaborate with Global on critical brand issues related to development, aligning as appropriate to the global brand strategy. Provide leadership to the brand team and extended brand team membersincluding coaching, advising, and developing team members -Ensure compliance with Novartis policies and procedures and full integration into the Novartis culture and support resources -Lead the preparation and launch of new indication(s) , defining market size, opportunity, forecast, aligning with Global, pre-marketing & marketing plans, participating in negotiations and execution plan -Oversee market research initiatives as part of brand plans and anticipate market reactions / changes -Provides strategic leadership with cross-functional GPT members (i.e., DRA, Clinical, TRD, etc.) to ensure cohesion & brand integrity, pricing, safety messaging, pharmacovigilance, regulatory interactions, manufacturing, packaging, distribution and supply forecasting across indications within a disease area -Reporting of technical complaints /adverse events /special case scenarios related to Novartis products within 24 hours of receipt -Distribution of marketing samples (where applicable ) Key performance indicators: Quality of deliverables, product development, launch process and post -marketing surveillance -Brand sales and market share

Requirements

• Leading large and/or diverse multi-functional teams.
• Sales leadership.
• Process management.
• Experience managing large organizations.
• Experience working cross-functionally and trans-nationally.
• Project Management.
• Operations Management and Execution.
• Agility.
• Asset Management.
• Business Strategy.
• Commercial Excellence.
• Cross-Functional Collaboration.
• Customer Orientation.
• Digital Marketing.
• Healthcare Sector Understanding.
• Influencing Skills.
• Inspirational Leadership.
• Marketing Strategy.
• Negotiation Skills.
• Operational Excellence.
• People Management.
• Priority Disease Areas Expertise.
• Product Lifecycle Management (Plm).
• Product Marketing.
• Product Strategy.
• Stakeholder Engagement.
• Stakeholder Management.
• Strategic Partnerships.
• Bachelor's Degree is required in relevant area
• 8+ years in pharmaceutical, biotech, healthcare, or healthcare consulting industry inclusive of at least 2 different types of cross-functional roles/experience
• US Market experience with launch and product lifecycle stages experience, OR, General Manager experience in other countries

Nice To Haves

• MBA preferred

Responsibilities

• Lead the development and implementation of the strategic marketing for the brand
• Monitor the product performance, competitive environment and customer base to quickly identify plan changes
• Manage ROI assessments of tactical programs, & while collaborating with Sales Leadership, ensure proper execution throughout the field force(s)
• Lead interactions with extended brand team members including other functional areas (Sales, Managed Markets, Medical, Clinical, Regulatory, Training, Finance, and others, building consensus/buy-in among these team members
• Present to senior management on strategy and action plans to addresscompetitive threats and/ or exogenous market events
• Collaborate with Global on critical brand issues related to development, aligning as appropriate to the global brand strategy.
• Provide leadership to the brand team and extended brand team membersincluding coaching, advising, and developing team members
• Ensure compliance with Novartis policies and procedures and full integration into the Novartis culture and support resources
• Lead the preparation and launch of new indication(s) , defining market size, opportunity, forecast, aligning with Global, pre-marketing & marketing plans, participating in negotiations and execution plan
• Oversee market research initiatives as part of brand plans and anticipate market reactions / changes
• Provides strategic leadership with cross-functional GPT members (i.e., DRA, Clinical, TRD, etc.) to ensure cohesion & brand integrity, pricing, safety messaging, pharmacovigilance, regulatory interactions, manufacturing, packaging, distribution and supply forecasting across indications within a disease area
• Reporting of technical complaints /adverse events /special case scenarios related to Novartis products within 24 hours of receipt
• Distribution of marketing samples (where applicable )

Benefits

• US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits.
• In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

What This Job Offers

• Job Type: Full-time
• Career Level: Director